Egyptian DJ and producer Philippe El Sisi joined Nancy on Let's Dance, airing every Monday from 7pm to 8pm, to reflect on his two-decade career, his rise on the international trance scene, the role of artificial intelligence (AI) in music production and what fans can expect next.
Widely known as the "Anthem Guy", Philippe has established himself as one of the leading artists in the Future Sound of Egypt (FSOE) family, with five official FSOE anthems to his name. His euphoric productions have become staples of the global progressive and trance scene, while his performances continue to attract audiences around the world.
Throughout his career, Philippe has performed in Argentina, Australia, the United States and clubs across Europe and Asia. He has also appeared at some of the world's biggest electronic music events, including Tomorrowland, Romania's Untold Festival, Zurich's Street Parade, Future Sound of Egypt at the Great Pyramids of Giza and Shine Ibiza, where he performed alongside artists including Above &amp; Beyond and Paul van Dyk.
As a producer, Philippe has also earned widespread recognition, with ten of his tracks selected as Future Favorites on Armin van Buuren's A State of Trance, cementing his reputation as one of Egypt's leading trance producers.
A Journey That Started at Five
Philippe revealed that his passion for music began at an early age.
"My musical journey began more than twenty years ago. When I was five years old, I started playing the piano by ear. Whenever I heard a melody, I could play it."
As he grew older, he developed a passion for electronic dance music, inspired by artists including Paul Oakenfold, Paul van Dyk, Armin van Buuren and Egyptian trance duo Aly &amp; Fila.
He recalled attending rave events with friends before Aly Fathallah of Aly &amp; Fila encouraged him to start producing music, leading to his first official release in 2006.
Support From Trance Legends
One of Philippe's biggest career milestones came in 2007 when his music was featured on Armin van Buuren's A State of Trance during the show's early years.
He recalled Armin introducing him as "the rising star from Egypt", describing the moment as a turning point that helped launch his international career.
Philippe explained that being featured on globally recognised radio shows such as A State of Trance and Paul van Dyk's radio programme introduced his music to millions of listeners and significantly expanded his international fanbase.
A Lifelong Friendship With Aly &amp; Fila
Philippe also spoke about his long-standing friendship with Egyptian trance icons Aly &amp; Fila.
"We've known each other since school," he said, adding that they began collaborating around 2009.
Among their best-known collaborations is Count on Me, featuring vocalist Jaren Cerf. Released during the COVID-19 pandemic, the track spent three weeks at No. 1 on Beatport and became one of the year's biggest trance releases, finishing as the second-highest-ranked trance track on Armin van Buuren's annual A State of Trance Top 20.
Working With Elissa
Beyond electronic music, Philippe has also worked with Lebanese superstar Elissa.
He produced multiple songs for the singer and created remixes for her performances at Saudi Arabia's MDLBEAST festival, where she performed updated versions of her classic hits that quickly gained widespread attention online.
The Power of Believing in Yourself
Asked about confidence and perseverance, Philippe said success begins with self-belief and persistence.
"If you believe in yourself, you can do it," he said. "I don't think I'm a genius. I just trusted the process and kept believing in what I wanted to achieve."
Performing Around the World
Philippe's first international performance came in 2009 during a mini tour of Argentina, where he performed in Buenos Aires and Rosario.
Since then, he has performed for audiences across the globe and says one of the most rewarding experiences is seeing people connect emotionally with his music, even without lyrics.
AI Is a Tool, Not a Replacement
Discussing artificial intelligence, Philippe emphasised that he views AI as a creative assistant rather than a replacement for musicians.
He said he would never rely on AI to generate an entire song but uses it to streamline certain stages of production, including vocal processing and workflow improvements.
"Creating an album used to take around six months," he explained. "With AI tools, it can now take around three weeks. But I still create the melodies, drums and the entire track myself. AI simply helps speed up parts of the production process."
Favourite Festivals
Among the many festivals he has performed at, Philippe highlighted three as his favourites.
Street Parade in Zurich remains one of his most memorable experiences, where he performed on a truck in front of more than one million people and appeared on Swiss national television in 2019.
He also named Tomorrowland as one of the festivals he hopes to return to and praised Romania's Untold Festival as another unforgettable experience.
What's Next?
Looking ahead, Philippe revealed that he is focusing on expanding his live performances.
His first full live performance took place in Kuala Lumpur in May, marking a new chapter in his career.
"It's more challenging than DJing, but I love it," he said.
He also confirmed that several collaborations are currently in development, including projects with E-Dash, Mina and other artists.
Advice for Young Artists
Philippe encouraged aspiring musicians to protect both their hearing and their dreams.
He stressed the importance of wearing ear protection during performances and reminded artists to prioritise their health despite working in loud environments.
For newcomers hoping to break into the music industry, he believes independent releases have made it easier than ever for emerging artists to build an audience without waiting for major record labels.
Rather than relying solely on established labels, Philippe encouraged young producers to release their own music, develop their audience and trust the process.
"Believe in yourself, don't quit, stay consistent and have faith in God," he said. "There will always be obstacles, but if you keep going, you'll get where you want to be."

Egyptian DJ And Producer Philippe El Sisi Opens Up About AI, His Global Journey And What's Next

After nearly three years of dating, Taylor Swift and Travis Kelce officially tied the knot. The couple announced their engagement in August 2025 with a simple Instagram post before exchanging vows at a star-studded ceremony at Madison Square Garden in New York City.
Here's everything you need to know about their wedding.
Star-Studded Guest List
No Taylor Swift celebration would be complete without her closest friends.
Among the guests were Selena Gomez and Ed Sheeran, alongside some of the biggest names in music, film and sport. According to ELLE, around 1,000 guests were reportedly invited to the ceremony.
The guest list also included Camila Cabello, Hugh Grant, Gracie Abrams, Bradley Cooper, Tom Hanks, Millie Bobby Brown, Ellie Goulding, Graham Norton, Dakota Johnson and Steven Spielberg.
"Just T Married"
Rather than sharing wedding photos on social media immediately, the newlyweds chose a more understated way to announce their marriage.
A giant billboard outside Madison Square Garden displayed the message, "Just T Married", confirming that the couple had tied the knot.
Swift and Kelce have yet to share wedding photos on their social media accounts, opting instead to celebrate the occasion privately with family and close friends.
Why Madison Square Garden?
Although Madison Square Garden may seem an unconventional wedding venue, it reflects the couple's relationship.
As one of the world's most iconic venues, it has hosted countless sold-out concerts and major sporting events &ndash; the two worlds that have defined Swift's and Kelce's careers.
The venue also offers enhanced privacy, security and space, making it an ideal setting for a high-profile celebrity wedding.
Taylor Swift On Marriage
Despite writing numerous songs about love and weddings throughout her career, Swift previously revealed that she had never imagined what her own wedding would look like until she met Kelce.
Speaking to iHeartRadio on 3 October 2025, she said: "You would think that I had been the type of person who would have obsessed over the idea of a wedding my whole life, but I actually never thought about what I would ever do or what I would want until I met the person."
A Real-Life Love Story
From NFL stadiums to sold-out concert tours, Taylor Swift and Travis Kelce's relationship has captivated fans around the world.
Now, after years of publicly supporting one another, the couple have begun a new chapter together, celebrating their wedding surrounded by family, friends and some of the biggest names in entertainment.
Photo Credit: Taylor Swift's official page&nbsp;

All You Need To Know About Taylor Swift And Travis Kelce's Wedding

Nostalgia is taking centre stage in 2026 as several beloved on-screen duos reunite after years, and, in some cases, decades, apart. From comedy classics to action-packed collaborations, audiences are set to see some of Egypt's biggest stars share the screen once again in a series of highly anticipated new films.
Ahmed El Sakka and Yasmine Abdelaziz
Twenty-three years after starring together in the play Keda Okay, Ahmed El Sakka and Yasmine Abdelaziz reunite in the action-comedy Khally Balak Mn Nafsak, which is set to arrive in cinemas on 22 July 2026.
The film follows a radio presenter who hosts a relationship advice programme, offering guidance to married couples and people navigating romantic challenges. His life takes an unexpected turn when he meets a strong, independent woman, played by Yasmine Abdelaziz, who becomes his partner as they embark on a series of thrilling and comedic adventures.
Mohamed Henedy and Mona Zaki
Nearly 28 years after winning audiences over in Saeedi Fel Gamaa El Amrikeya, Mohamed Henedy and Mona Zaki are finally reuniting in El Gawahergy, which is scheduled for release on 5 August 2026 after years of delays.
The comedy follows a married couple struggling with ongoing relationship problems. Henedy plays the husband of Mona Zaki's character as the pair seek help from a psychiatrist in an attempt to save their marriage after two previous divorces and avoid a third.
<iframe src="//www.youtube.com/embed/hXNcgOkmKr0" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
Chico and Yosra El Lozy
Almost a decade after charming audiences in Banat El Am, Chico and Yosra El Lozy are back together in the action-comedy Sakr w Canaria.
The pair reunite as a married couple, reviving the chemistry that made them fan favourites. In the new film, Yosra El Lozy plays a dermatologist, while Chico stars as Bilal, a writer whose life takes an unexpected and humorous turn.
<iframe src="//www.youtube.com/embed/aBJICCgUCXg" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
Mohamed Saad and Ghada Adel
Twenty-five years after their last collaboration, Mohamed Saad and Ghada Adel reunite in Family Business, marking their first film together since Khamsa w Khameesa Esaaf in 2001.
The film follows a struggling family that survives through petty theft. After narrowly escaping prison, the father decides to leave crime behind and instead sends each family member undercover to work in the home of a wealthy family while concealing their true identities. Their plan leads to a series of comedic situations as they navigate two completely different worlds.
<iframe src="//www.youtube.com/embed/ZVRw8AXOurk" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
Final thought
Whether it's comedy, action or family drama, 2026 is shaping up to be a year driven by nostalgia. These long-awaited reunions give audiences the chance to see some of Egyptian cinema's most beloved screen partnerships together once again, rekindling cherished memories while introducing a new generation to the chemistry that made these duos unforgettable.
Photo Credit: Yasmin Abdelaziz's official page&nbsp;

Egyptian Cinema's Biggest On-Screen Reunions Coming In 2026

Egyptian DJ and producer Philippe El Sisi will join Nancy on "Let's Dance" on NileFM tomorrow, Monday 6 July 2026, from 19:00 to 20:00, for an interview about his musical journey and career.
According to his biography, Philippe, who was born in Cairo, discovered music at an early age. His passion for electronic dance music began when he was 12 after discovering artists including Armin van Buuren, Paul Oakenfold and Paul van Dyk. With a background in classical music, he went on to develop a talent for music production and won first place in the Diverted Recording remix competition in 2008 for his remix of Wildfire, which attracted more than 1,000 entries.
Over the years, Philippe has gained international recognition through releases including Over You, featuring Josie, and his remix of This Heart Is Yours by Neev Kennedy. He has also collaborated with artists including Armin van Buuren and Ferry Corsten.
The interview will air on "Let's Dance" with Nancy on NileFM from 19:00 to 20:00 on Monday.

Egyptian DJ And Producer Philippe El Sisi On NileFM's "Let's Dance" With Nancy

Entrepreneur and content creator Matthew Kerolos joined Basmah on Brain Busters on NileFM, where he opened up about building meaningful relationships, creating content with purpose, and why persistence, not talent, is often the biggest factor behind success.
Known for traveling across Egypt to spotlight entrepreneurs, founders, and small business owners, Kerolos has used storytelling to showcase the people behind emerging businesses while giving them a platform to share their journeys.
Throughout the interview, he explored the episode's central theme, "persisting until it hardens into fact," sharing the mindset that has helped him build meaningful connections, overcome rejection, and create opportunities through consistent effort.
Persistence Without Burning Bridges For Kerolos, persistence is one of the most valuable qualities anyone can develop, but only when it's done with respect. "I never try to be pushy in a negative way because the world is small," he explained. Whether he's trying to secure a guest or build a new business relationship, he believes persistence should never damage future opportunities. "If it's somebody I really admire and want to work with, I'll find another way to reach them. If someone is ignoring you, get to the point where they can't avoid you, but do it respectfully." Why Sending the First Message Doesn't Scare Him Unlike many people who hesitate before reaching out to someone successful, Kerolos says fear has never stopped him. "I never get scared of reaching out to anybody because there will always be another person." To him, rejection is simply part of the process rather than something to avoid. The Biggest Mistake Young People Make According to Kerolos, one of the biggest mistakes he sees is approaching opportunities with a sense of entitlement. "A lot of people ask for opportunities expecting to get something immediately," he said. While he's happy to help others, he believes opportunities must be matched by effort. "People who feel entitled rarely put in the work. Entitlement at a young age is a recipe for disaster." He added that many experienced entrepreneurs avoid working with people who believe success should simply be handed to them. Convincing High-Profile Guests to Say Yes One of the questions Kerolos receives most often is how he convinces influential entrepreneurs to appear in his videos. His answer is surprisingly simple. Many of the successful people he interviews aren't interested in publicity at all. "I actually love interviewing people who don't like publicity." Instead of focusing on exposure, he approaches them by explaining how their stories can provide value to others, support charitable initiatives, or inspire future entrepreneurs. "It's never about making them famous. They don't need that." Confidence Comes From Repetition For Kerolos, confidence isn't something people are born with, it develops through repetition. "I believe in reps." Before creating content, he spent years working with hospitality business owners in the United States, an experience that taught him how to deal with rejection. "They were probably the most ruthless when it came to saying no." By the time he began filming content in South Africa, approaching strangers felt far less intimidating. However, he believes confidence and repetition work together. "You have to believe in yourself enough to start, and then the reps build the confidence." The Biggest Myths About Successful People Kerolos believes people often misunderstand what success looks like. Many assume successful people possess extraordinary abilities, when in reality they're often ordinary people who have simply spent years mastering their craft. "They just have more experience than you." He also challenged another common misconception, that wealthy people are inherently selfish. "A lot of successful people genuinely want to provide value because they're passionate about what they do." Whether building businesses, creating television, or developing real estate, he believes many successful entrepreneurs simply turned the passions they had as children into lifelong careers. The Craziest Way He Landed a Collaboration Persistence paid off in one unforgettable experience while filming in South Africa. After being rejected five separate times by a potential guest, Kerolos came up with an unconventional solution. He convinced people around the executive to schedule what appeared to be a professional meeting, giving him the opportunity to finally speak with the businessman face-to-face. After a 30-minute conversation, the executive agreed to meet him again the following morning. The experience reinforced Kerolos' belief that persistence often succeeds when paired with creativity and respect. The One Person He'd Love to Meet If given the opportunity to interview anyone, Kerolos doesn't hesitate. "The Lebanese singer Fairuz." Calling her a legend, he says she's someone he's admired for years. Advice to His Younger Self Looking back, Kerolos wishes he had started even earlier. "Make the mistakes early." He believes the teenage years are the perfect time to experiment, fail, and gain experience before adulthood brings greater responsibilities. "Don't wait until you graduate. Start while you're still in school." He also encourages young people to surround themselves with individuals from different generations rather than only looking at people who have already achieved success. "The people who have already made it are living a completely different life from the people who are still building theirs." For Kerolos, success isn't built overnight. It's the result of taking action early, learning from failure, putting in countless repetitions, and remaining persistent long after most people would have given up.
&nbsp;

Matthew Kerolos Opens Up About Persistence, Entrepreneurship, And Chasing Big Opportunities

All the latest entertainment news from Nile FM. TV Shows, Movies, Trailers, Clips, International & Arab Celebrity Gossip, Awards, Events & Best Dressed Lists.

Entertainment

By: Yomna Walid&nbsp;
DJ Rev took over NileFM&rsquo;s DJ of the Week on Thursday at 10:00 pm, taking listeners on a journey through deep and groovy house music. What began as a love of house music gradually evolved into a lifelong passion. Hours spent discovering new sounds eventually led to performances in different cities, unforgettable nights behind the decks, and an ongoing journey of growth as both a DJ and producer.
NileFM interviewed Rev about the experiences that shaped his career, the challenges he faced while establishing himself in the industry, and the creative process behind crafting a memorable set. He also shares insights into balancing music production with live performances, staying true to his artistic identity while adapting to different audiences, and reflects on his DJ of the Week set.
Tell Us About Your Background And Where Your Journey Began. I started DJing around 2010. It all began with a real passion for music, especially house music, and over time it became more serious, as I started performing and exploring the scene.
<a href="https://ibb.co/PZN9nfys"><img src="https://i.ibb.co/5W6nyf3X/1.png" alt="1" border="0" /></a> What was the definitive moment that made you realize you wanted to pursue DJing? It wasn&rsquo;t really one specific moment; it was more of a gradual feeling. The more I played and spent time around music, the more I realized this is what I truly enjoy doing and want to keep developing. You are well-known for immersing yourself in different cultures during your travels. How do these global experiences translate into your sound and performance curation? Honestly, I don&rsquo;t focus on specific places when it comes to influencing my sound. I travel mainly for enjoyment, and every place has its own vibe. I think that variety in atmosphere naturally reflects in how I feel and play music. When constructing a new set, what is the core narrative or emotional experience you want to deliver to the dance floor? I like to take people on a journey. I usually start with a warm and deep vibe, build the energy gradually, and then bring it back smoothly at the end. I focus more on feeling and flow rather than a fixed structure.
<a href="https://ibb.co/4nkJByZp"><img src="https://i.ibb.co/G4mFgwvR/2.png" alt="2" border="0" /></a> What are some of the most significant hurdles you have encountered along your journey as an artist? Like any artist, consistency and finding the right opportunities were not always easy. It takes time to grow, learn, and stay motivated. Balancing the roles of both producer and DJ can be intricate. How do you test a track&rsquo;s efficacy, and what determines whether it makes the cut for a live set? I started producing house music as well, and when I test a track, it&rsquo;s all about how it feels in a set. If it works smoothly in transitions and creates the right energy, it makes the cut. Can you give us a preview of what listeners can expect from your upcoming appearance as NileFM&rsquo;s DJ of the Week? They can expect a smooth journey with deep and groovy house vibes, starting warm, building energy, and keeping a natural flow throughout the set. Is there a particular performance that stands out as a defining moment in your career? What is the story behind it? I played back in 2010 in Little Buddha Club in Hurghada, and also had gigs in Jordan and a private event. Those early experiences were really important for me and helped shape my path. How do you maintain your signature artistic identity while remaining adaptable to diverse crowds and venues globally? I stay true to my sound, but I always read the crowd. It&rsquo;s about balancing your own identity with the energy in the room. Finally, what crucial advice would you offer to aspiring DJs looking to break into the industry and carve out their own path? My advice is to stay consistent, keep learning, and focus on your own taste instead of following trends. Passion and patience make a big difference.
<a href="https://ibb.co/9kb7mrsL"><img src="https://i.ibb.co/7dnqx125/3.png" alt="3" border="0" /></a> Photo Credit: Rev&rsquo;s official page
&nbsp;

Exclusive | DJ Rev Reveals His Journey From House Music Fan To DJ And Producer

By: Yomna Walid
Never stop dreaming. In 2023, The Ghetto Kids participated in Britain&rsquo;s Got Talent, dancing to &ldquo;Waka Waka&rdquo; by Shakira, and won the Golden Buzzer. In 2026, they returned, but this time alongside their idol Shakira, dancing with her in the official video for the World Cup song &ldquo;Dai Dai.&rdquo; Additionally, the Ghetto Kids are preparing for the performance of a lifetime, showing off their moves alongside the Colombian superstar at the World Cup Final halftime show on 19 July 2026.
NileFM spoke exclusively with Ghetto Kids founder Dauda Kavuma about their dream coming true, what&rsquo;s coming next, and the inspiring journey behind the group.
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The Ghetto Kids, formerly known as Triplets Ghetto Kids, are an internationally acclaimed music and dance group from the Katwe slums in Kampala, Uganda. Founded in 2014 by dance teacher Dauda Kavuma, the group is composed of orphaned and vulnerable children who use the performing arts to improve their lives and fund their education.
Take us back to the beginning. How did the idea for Ghetto Kids start, and how many children are currently part of the group? We started in 2014. Ghetto Kids is an NGO inspired by Triple S. The group comprises orphaned, vulnerable, and less privileged children. We all live under one roof at our foundation home. There are currently 60 children aged between three and 18. We use music and drama to build a better life by providing education, shelter, food, healthcare, and clothing.
<a href="https://ibb.co/sJ5VLdcC"><img src="https://i.ibb.co/FqsDGLcX/1.png" alt="1" border="0" /></a>&nbsp;
After your video asking Shakira to perform with you went viral, how did you receive the news that she had accepted? What was your reaction? We felt so excited. It was unbelievable; we genuinely did not see it coming. One of the kids, Akram, saw the update on Instagram and immediately showed it to the others. They were so happy, jumping up and down and crying tears of pure joy.
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Your dance videos consistently impress millions of viewers. On average, how long does it take to create and perfect a dance routine before filming? Usually, it does not take much time at all. Once we receive a song, either I or our social media manager will play it for the kids. They listen, and within a few minutes, everyone comes up with their own dance moves. We do not typically teach them rigid choreography; they create the movements themselves. Sometimes we do not even rehearse; we just go on set and shoot organically.
<a href="https://ibb.co/Wp5PrR9Q"><img src="https://i.ibb.co/XkL3nGB9/2.png" alt="2" border="0" /></a>&nbsp;
After &ldquo;Dai Dai&rdquo; became a huge success, you started creating dance videos inspired by different countries and cultures. What were the biggest challenges in adapting to so many different dance styles? There were not really any major challenges. We adapt quite easily. We have produced videos inspired by various international tracks, like "ODG" by a Nigerian artist, and others. The process has always been incredibly smooth for us.
From receiving the Golden Buzzer on Britain&rsquo;s Got Talent to performing on one of the world&rsquo;s biggest stages, the FIFA World Cup, how has this incredible journey shaped you both personally and professionally? I feel immensely blessed to have performed to &ldquo;Waka Waka,&rdquo; and to now transition from that into the official World Cup. It feels like a blessing from God. Professionally, our previous appearance was a competitive performance, but now we get to perform on global stages without being judged. We simply express who we are.
With so many children living, training, and performing together, how do you maintain teamwork and harmony? And when planning a new video, how do you decide which ideas to bring to life? Most of the time, we collaborate directly with the children, which is exactly how we maintain that harmony. We do not just make decisions on our own; we discuss ideas, listen to their thoughts, and create something meaningful together. That shared teamwork is what keeps us moving forward.
When planning a video, our ultimate focus is on capturing happiness and joy. We always aim for something organic and natural because we never want it to feel forced or fake.
<a href="https://ibb.co/G3M4nXHG"><img src="https://i.ibb.co/PzWvFRDJ/3.png" alt="3" border="0" /></a>&nbsp;
From dancing to Shakira&rsquo;s &ldquo;Waka Waka&rdquo; on Britain&rsquo;s Got Talent to now performing alongside her at the FIFA World Cup 2026, how does it feel to see this journey come full circle? The Ghetto journey is constantly progressing and moving forward. We have achieved milestones we never imagined could be real. This entire experience has been completely life-changing.
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&nbsp;
What has been the most emotional or unforgettable moment in the Ghetto Kids&rsquo; journey so far? Receiving Shakira&rsquo;s invitation to perform at the World Cup halftime show; that specific moment was absolutely incredible.
<a href="https://ibb.co/mCXm4nzc"><img src="https://i.ibb.co/zh71Z3f4/4.png" alt="4" border="0" /></a>&nbsp;
What&rsquo;s next for Ghetto Kids? Are there any upcoming projects, collaborations, or surprises that you can share with us? We are expecting a lot of growth following the World Cup performance. We can already see many opportunities and doors opening. We hope to work with various international artists and perhaps even join Shakira on tour someday. We would love to collaborate more extensively with her, because the World Cup stage alone cannot showcase the full depth of our dance style. On tour, we could express so much more.
We also hope to build a dedicated rehabilitation and education centre to further support the children.
<a href="https://ibb.co/N2S0dNzM"><img src="https://i.ibb.co/DfpBHMnZ/5.png" alt="5" border="0" /></a>&nbsp;
Photo Credit: Ghetto Kids' official page&nbsp;
&nbsp;

Exclusive | Ghetto Kids Founder Dauda Kavuma On Their Journey From YouTube To The World Cup Stage With Shakira

By: Yomna Walid
Being a female DJ in the electronic music industry can be challenging, with many artists feeling pressure to prove their talent and professionalism. Ukrainian DJ and producer Deva Vicci has broken through those barriers, building a reputation for delivering energetic performances that surprise audiences wherever she plays. Inspired by Ukraine&rsquo;s vibrant electronic music scene, Deva Vicci began her musical journey at the age of 13. Since then, she has transformed her passion for music into an international career, performing for crowds in different countries and connecting with audiences through her signature melodic techno sound. Drawing inspiration from the cultures and people she encounters around the world, Deva adapts her sets to different audiences while maintaining her unique artistic identity. She has also developed a special connection with Egypt, describing its crowds as some of the most passionate music lovers she has encountered. Now, she joins NileFM as DJ of the Week with an exclusive one-hour mix. In this exclusive interview with NileFM, Deva Vicci opens up about her musical beginnings, the challenges of being a female artist in electronic music, her love for Egypt, upcoming releases, and what lies ahead in her growing international career. As a Ukrainian DJ and producer, how has your heritage and cultural background shaped your musical identity and your journey behind the decks? Music has been a part of my life from a very young age. I started taking vocal lessons when I was 13, and through music I discovered my passion for creativity and self-expression. Later, I explored other artistic sides of myself through dance, which I practised for several years. Both singing and dancing helped me develop a deeper understanding of rhythm, emotion, and performance. Over time, I realised that I simply cannot imagine my life without music. It inspires me every day, motivates me to grow, and gives me a way to connect with people on a deeper level. Music is not just my profession or my hobby; it is a part of who I am and an essential part of my life. In general, Ukraine has an incredibly strong electronic music scene and has given the world many talented artists such as ARTBAT, Korolova, and Miss Monique. Seeing their success on the international stage has been inspiring, and it makes me feel proud to be part of the same generation of Ukrainian electronic artists. Sometimes I joke that electronic music is simply in our blood.
<a href="https://ibb.co/5XsFfBd0"><img src="https://i.ibb.co/7xr462Hf/1.png" alt="1" border="0" /></a> Was there a specific, defining moment when you realised that electronic music was your calling? For me, it wasn't one specific moment. It was more about listening to my heart and exploring different styles of music until I found the one that truly resonated with me. I was searching for a sound that could reflect my emotions, energy, and personality. Over time, I discovered melodic techno, and everything simply clicked. The combination of powerful rhythms, deep melodies, and emotional storytelling felt completely natural to me. That's when I realised I had found my musical home. Melodic techno inspires me, allows me to express myself freely, and gives me the opportunity to take listeners on an emotional journey. It wasn't a sudden decision; it was a path that led me to my true calling. Breaking through in the electronic music industry comes with its challenges. As a female artist, what obstacles did you face early on, and how did you overcome them? One of the biggest challenges was that not everyone took female DJs seriously. Very often, people would first see you as an image rather than as an artist or musician. In those moments, it can be difficult because there is often more pressure, more criticism, and a greater need to prove yourself. I felt that I had to work harder to demonstrate my skills, musical knowledge, and professionalism in order to be recognised for what I do rather than how I look. However, instead of letting that discourage me, I used it as motivation. I focused on improving my craft, developing my own sound, and building genuine connections with people through music. Today, I'm proud to be part of a growing generation of female artists who are proving that talent, dedication, and passion are what truly matter behind the decks.
<a href="https://ibb.co/yFnbYk0D"><img src="https://i.ibb.co/1GfwdXZ3/2.png" alt="2" border="0" /></a> You have a well-documented fondness for Egypt. What is your most cherished memory or standout experience from your time visiting the country? One of the things I love most about Egypt is its incredible energy and passion for electronic music. The people there truly know how to party, and the electronic music scene is full of talented DJs, producers, and music lovers. Every time I visited, I could feel how deeply connected people are to music and how much they appreciate the experience of dancing together. Unfortunately, I haven't had the chance to fully explore Egypt's cultural landmarks and historical sites yet. Most of my trips were focused on events, and my schedule was usually very tight. I would arrive for a performance and then head straight back to the airport. However, Egypt remains one of the countries I would love to discover more deeply in the future. I'm also very excited about an upcoming collaboration with Egyptian artist Seidy. Our track, "Wake Up," will be released on 26 July via Termeni Records. I'm incredibly proud to be part of this collaboration, as it represents a beautiful connection between artists from different countries who share the same passion for music. Projects like this remind me that music truly has no borders.
<a href="https://ibb.co/DDL9bfJT"><img src="https://i.ibb.co/GvFWJQ6N/3.png" alt="3" border="0" /></a> Looking back at your career so far, is there one particular performance or set that remains etched in your mind as a favourite? What made that night so unique? Yes, without a doubt, one of the most memorable moments of my career was my first tour in India in 2024. I performed at a venue called RAEETH in Goa, India, and it was both the most exciting and the most emotional performance I had experienced at that point in my journey. I was nervous before stepping on stage, but the way the crowd welcomed me was incredible. The energy they gave back, the way they danced, smiled, and connected with the music is something I will never forget. It felt like we were all sharing the same moment and speaking the same language through music. That night was special because it reminded me why I chose this path. The connection between an artist and the audience is something truly magical, and I felt it more strongly than ever during that set. In many ways, that performance became a turning point for me. After that show, I started building my own community in India, and I'm incredibly grateful for all the love and support I continue to receive there. India will always hold a very special place in my heart. Having played to crowds across the globe, how do you bridge the gap between different cultures, and how do these global travels influence the music you select? To be honest, I never prepare my sets in advance. One of the things I love most about DJing is the freedom to improvise and connect with the crowd in real time. You never truly know what the audience wants until you're standing in front of them. Every crowd has a different energy, mood, and musical preference. What works perfectly in one country might be completely different in another. I've learned through my travels that different cultures often respond to different tempos, grooves, and BPM ranges. Some crowds love deeper and more melodic moments, while others want higher energy and faster rhythms. That's what makes performing around the world so exciting. I think that's the beauty of electronic music: no matter where you are in the world, music creates a universal connection between people. As NileFM's featured DJ of the Week, what can listeners expect from the exclusive set you have prepared for us? First of all, thank you for the opportunity to be your guest on NileFM. It is a great honour for me to be featured as your DJ of the Week and to have the chance to share my music, as well as express myself both as a DJ and a producer. For this exclusive NileFM set, I've prepared a special melodic techno journey filled with powerful melodies, emotional moments, and tracks that I truly believe will not leave anyone indifferent. Listeners can expect a carefully selected blend of energy, atmosphere, and storytelling through music. I'm also excited to include one of my own productions, "ROBO", a collaboration with talented Ukrainian artist Avrix. This track holds a special place in the set and represents the sound and creative direction that I'm passionate about as both a DJ and producer. I hope listeners enjoy the experience, discover some new music, and feel the same energy and inspiration that I felt while creating this mix.
<a href="https://ibb.co/DDPhWZs6"><img src="https://i.ibb.co/qMLKjvX4/4.png" alt="4" border="0" /></a> Your sound seamlessly weaves together diverse influences. For anyone discovering your music for the first time, how would you define your signature style? My signature style is probably best described as an unpredictable twist. People often expect something completely different when they first see me. My friends always joke that I'm too sweet, too cute to play such powerful electronic music. But that's exactly what I love about it. I enjoy surprising people. Beneath the soft image is a deep passion for strong melodies, hypnotic rhythms, and powerful energy. When I play, I completely surrender to the music. I stop thinking and simply follow the feeling. I hope that the audience does the same, forgetting about everything else and getting lost in the journey with me. For me, electronic music is freedom, emotion, and connection. That's the experience I try to create every time I step behind the decks. What crucial piece of advice would you offer to inspiring young female artists and producers looking to break into the industry today? My advice would be simple: if you truly feel that calling inside of you, just start. Don't wait for the perfect moment, and don't look for shortcuts. The music industry is not an easy path. It's a very competitive and challenging business, and you have to be prepared for rejection. There will be moments when people say no, when opportunities don't work out, and when progress feels slower than you hoped. But never give up. Every setback is a lesson, and every challenge helps you grow stronger. Keep improving your skills, keep learning, and keep investing in your craft. At the same time, don't become so focused on the destination that you forget to enjoy the journey. Some of the most beautiful moments happen while you're still building your career and discovering who you are as an artist. Stay patient, stay focused, trust yourself, and keep moving forward. If your passion is real and you're willing to put in the work, everything will eventually fall into place.
<a href="https://ibb.co/TqktdJj2"><img src="https://i.ibb.co/R49cdtrb/5.png" alt="5" border="0" /></a> What lies ahead on the horizon for Deva Vicci? Are there any upcoming releases, collaborations, or tour dates you can let us in on? Yes, there are a lot of exciting things happening at the moment, and I'm really looking forward to sharing this next chapter of my journey. For the first time, I'll be touring in Morocco and Georgia, which is something I'm incredibly excited about. I'm also currently confirming dates for another tour in India. India has become a very special place for me, and I always love coming back because of the amazing energy, culture, and connection I have with the audience there. And of course, I would absolutely love to return to Egypt with my own show in the future. Egypt holds a special place in my heart, and it would mean a lot to bring my music back there and share that experience with the incredible Egyptian crowd once again. The future is looking very exciting, and I'm grateful for every opportunity to continue growing, travelling, and sharing my music with people around the world. On the music side, my upcoming solo release, "Distraction," will be released on 10 July via Area Verde. It's a track I'm very proud of, and I can't wait for people to hear it. There are also several exciting collaborations on the horizon with talented artists from different parts of the world. While I can't reveal all the details just yet, I'll be sharing more news very soon. Tune in tonight at 10:00 PM to experience her carefully curated melodic techno journey.
Photo Credit: Deva Vicci&rsquo;s official page

Exclusive | Deva Vicci Opens Up About Her Upcoming Global Tours And Being DJ Of The Week

By: Yomna Walid&nbsp;
Instead of trying to convince them with words, Bassem Sedawy let the music do the talking. The result? Crowds dancing, singing along and feeding off the energy of his performances.
This week's DJ of the Week is Bassem Sedawy. Tune in today at 10 pm for a full hour of electrifying beats and high-energy music.
NileFM spoke to Bassem about his journey, creative process, challenges and what listeners can expect from his latest set.
Take us behind the scenes of creating your sets. What&rsquo;s your process from the initial track selection right through to the final performance?
I feel like a set is a journey, not just music. You have to express that journey through the tracks you choose.
<a href="https://ibb.co/P0BS0rF"><img src="https://i.ibb.co/rNnWNQF/1.png" alt="1" border="0" /></a>&nbsp;
What keeps motivating you to push your boundaries and create bigger, better and more unique sets?
It's all about passion. I always want more and I'm constantly looking for ways to improve and evolve.
What are some of the biggest challenges you&rsquo;ve faced as a DJ, and how have they shaped you?
One of the biggest challenges was when a lot of people told me a particular set wouldn't get people dancing. In the end, it did, and that taught me to trust my instincts and believe in my vision.
This isn't your first time as NileFM's DJ of the Week! What surprises or special treats can listeners expect from you this time around?
This time is different because I'm exploring a new genre. I was playing something completely different when I started out, so I'm really excited to see how listeners respond to this set.
<a href="https://ibb.co/nMbf6KyC"><img src="https://i.ibb.co/k2x05PT1/2.png" alt="2" border="0" /></a>&nbsp;
What advice would you give to aspiring DJs who are just starting out on their journey?
I'd say it's 50% talent and 50% track selection and musical instinct. Practise as much as you can, put your energy into it and learn how to read the crowd. You need to know when people want to sing along, when they need strong melodies and when they want something different. Most importantly, always smile and go with the vibe.
Was there a specific set, event or crowd reaction that made you think, "This is exactly where I&rsquo;m meant to be"?
Yes, my most recent set. The crowd's reaction reminded me exactly why I love doing this.
Electronic music is constantly evolving. How do you stay creative and keep your sound fresh whilst staying true to your identity as an artist?
It's all driven by passion. I always try to be different and bring something unique to every set.
If you could describe your musical journey in just three tracks, which songs would you choose and why?
Honestly, I couldn't narrow it down to just three tracks. My musical journey is made up of so many songs, each representing a different stage of my growth as an artist.
<a href="https://ibb.co/cXDZmGKV"><img src="https://i.ibb.co/vvZTt7CR/3.png" alt="3" border="0" /></a>
Photo Credit: Bassem Sedawy&rsquo;s official page

Exclusive | From Doubters To Dancefloors: Bassem Sedawy On Trusting His Instincts And Letting The Music Speak

By: Yomna Walid
Rising Sudanese actor Mustafa Shehata has taken centre stage in the region's film industry following his breakthrough performance in the epic historical drama &lsquo;Asad&rsquo;. Whilst he first captured international attention in the acclaimed feature &lsquo;You Will Die at Twenty&rsquo;, it is his raw, powerful portrayal of the rebel slave Awad in Mohamed Diab's latest masterpiece that has truly cemented his place in the heart of Egyptian cinema.
Starring alongside global icon Mohamed Ramadan, Shehata delivers a performance of immense psychological and physical depth, capturing a spirit of resilient defiance that has captivated audiences and critics alike.
Mustafa Shehata spoke to NileFM to go behind the scenes of &lsquo;Asad&rsquo;, discussing how he navigated the brutal challenges of the shoot, what he learned from working with Mohamed Diab, and how this landmark role is shaping his Hollywood ambitions.
Tell us more about your beginnings, how did a Sudanese young man with Egyptian roots find his way into acting and cinema? At the beginning, my friends and I used to create small sketches and upload them on Facebook. They got good engagement. Later, I saw a casting call for the film &lsquo;You Will Die at Twenty&rsquo;. A friend of mine encouraged me to audition, and that&rsquo;s how it all started.
<a href="https://ibb.co/3YpNY2jq"><img src="https://i.ibb.co/k6486jwf/1.png" alt="1" border="0" /></a>&nbsp;
Your journey between Sudanese and Egyptian cinema is unique. What are the main differences you noticed between both industries? Egyptian cinema has a long-established legacy and is very structured. In Sudan, there was almost no real cinema around 20 years ago compared to today. Now it has become much stronger, especially after &lsquo;Goodbye Julia&rsquo;. Although it started later, it is developing with steady steps and high professionalism, whether in &lsquo;You Will Die at Twenty&rsquo; or &lsquo;Goodbye Julia&rsquo;. Most of the crew I worked with were Egyptian, which also influenced the experience.
<a href="https://ibb.co/HpMzf8m4"><img src="https://i.ibb.co/7NTWdm7C/2.png" alt="2" border="0" /></a>&nbsp;
When you were offered a role in a film directed by international filmmaker Mohamed Diab and starring Mohamed Ramadan, what excited you the most about the project? Both names are very important. The moment I heard them, I knew it would be a strong film. I was also drawn to the character Awad, a young, reckless guy. I felt there were many layers I could explore and highlight, especially with such a strong cast and production team behind the film.
Tell us about the most difficult scene you filmed and how you handled that challenge as an actor. There were many difficult scenes, both physically and psychologically. One of the hardest was a scene in Fayoum where a character tells Habashi, The Prince wants you today. The temperature was around five degrees, and we weren&rsquo;t wearing heavy clothes due to the character&rsquo;s condition. Speaking dialogue in that cold was extremely difficult. There were also intense scenes involving people being handcuffed and placed in tight cages. At some point, it felt like we were truly living those moments, and I felt like I was one of them.
What was the atmosphere like behind the scenes, and what did you learn from director Mohamed Diab and star Mohamed Ramadan? The atmosphere was very positive. Mohamed Ramadan brought great energy to the set, he was open, supportive, and always willing to listen and share advice. I learned from him how to be a star while staying grounded and maintaining a good relationship with people so they love you. Mohamed Diab gave us precise direction and valuable acting guidance. I learned a lot from both of them.
<a href="https://ibb.co/gbkHpT3F"><img src="https://i.ibb.co/zWqjYRrH/3.png" alt="3" border="0" /></a>&nbsp;
Your role in &lsquo;You Will Die at Twenty&rsquo; was a major breakthrough. How did it change your view of acting and your choice of roles afterward? It was a turning point for me, and I feel very lucky to have been part of it because it opened a window for Sudanese cinema to the world. It completely changed my understanding of acting. Before that, I didn&rsquo;t fully understand cinematic performance and had limited experience. The film placed me inside the industry and reshaped my perspective.
What opportunities do you see for collaboration between Egyptian and Sudanese cinema in the future? Would you like to take part in joint productions? There is currently a Sudanese-Egyptian film being made called &lsquo;Blue Card&rsquo;. I believe that in the future, more Sudanese films produced in Egypt will find strong audiences and success.
You will soon appear alongside superstar Yousra in the film &lsquo;Banat Faten&rsquo;. Can you tell us more about your role and working with her? The film is very special, and I hope audiences will see the effort we put into it. Yousra is amazing in every way, calm, clear, and incredibly inspiring. I deeply admire her. We still stay in contact, and I often consult her for advice even after filming. She is truly a legend in acting. The atmosphere was beautiful on set, also featuring Bassem Samra and Huda El Mufti.
<a href="https://ibb.co/2rNtJy8"><img src="https://i.ibb.co/nyCcpb3/4.png" alt="4" border="0" /></a>&nbsp;
After your journey from Sudan to international cinema and then Egyptian cinema, what is the biggest dream you are still chasing? It is still a very big dream. I feel my journey is just beginning. I want to work in Hollywood one day and be part of major Arab productions that reach global standards, so strong that we no longer need to reference Western films. I believe the Middle East will become a major global cinematic force, watched and appreciated by both Arab and international audiences.
<a href="https://ibb.co/Tjcf2KQ"><img src="https://i.ibb.co/2Vq9h8z/5.png" alt="5" border="0" /></a>&nbsp;
Photo Credit: Mustafa Shehata's official page&nbsp;

Exclusive | Rising Star Mustafa Shehata On His Gripping Role In 'Asad' And The Future Of Arab Cinema

Nile FM Exclusive  

Summer never truly feels complete without music. Whether you&rsquo;re building the perfect beach playlist, enjoying sunset drives, or dancing with friends on warm nights, the right songs can define the entire season. Each year brings a mix of fresh hits and rediscovered classics that suddenly take over social media and playlists everywhere.
This summer is no different. From viral sensations to emotional pop and nostalgic throwbacks, here are some songs worth adding to your playlist:
&ldquo;Where Is My Husband&rdquo; &ndash; RAYE
Following the success of her latest album &ldquo;This Music May Contain Hope,&rdquo; RAYE continues to captivate listeners with emotional storytelling and powerful vocals. &ldquo;Where Is My Husband&rdquo; blends vulnerability with smooth production, making it one of the standout tracks fans are loving this season.
<iframe src="//www.youtube.com/embed/rK5TyISxZ_M" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;Dracula&rdquo; &ndash; Jennie &amp; Tame Impala
What started as a viral moment on social media quickly turned into one of the year&rsquo;s most talked-about songs. &ldquo;Dracula&rdquo; exploded online shortly after its release, gaining momentum through short-form videos and fan edits. The collaboration between Jennie and Tame Impala brings a unique mix of pop and psychedelic sound that fits perfectly with summer night vibes.
<iframe src="//www.youtube.com/embed/HWyzKmXquJk" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;I Just Might&rdquo; &ndash; Bruno Mars
After surprising fans with the hit &ldquo;APT,&rdquo; Bruno Mars returns with &ldquo;I Just Might.&rdquo; Known for his smooth vocals and infectious grooves, Mars delivers another track that feels made for dancing, road trips, and late-night playlists.
<iframe src="//www.youtube.com/embed/mrV8kK5t0V8" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;Fate of Ophelia&rdquo; &ndash; Taylor Swift
No matter the season, spring, winter, autumn, or summer, Taylor Swift always finds a way onto playlists around the world. &ldquo;Fate of Ophelia&rdquo; continues that tradition, blending emotional lyrics with a sound that resonates strongly with fans.
<iframe src="//www.youtube.com/embed/rbmdfEQODOw" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;Golden Brown&rdquo; &ndash; The Stranglers
Originally released in 1982, &ldquo;Golden Brown&rdquo; proves that great music never fades. Decades after its debut, the song has resurfaced thanks to viral videos on social media, introducing the classic track to a new generation of listeners.
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&ldquo;Summer&rdquo; &ndash; Calvin Harris
Few songs capture the spirit of the season like &ldquo;Summer.&rdquo; Calvin Harris&rsquo;s energetic production and nostalgic lyrics about love during the warmest months make this track a timeless addition to any summer playlist.
<iframe src="//www.youtube.com/embed/McEoTIqoRKk" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;Cinnamon Girl&rdquo; &ndash; Lana Del Rey
Summer nights by the sea feel incomplete without Lana Del Rey&rsquo;s dreamy voice. &ldquo;Cinnamon Girl&rdquo; offers a relaxed, atmospheric sound that perfectly matches slow evenings and ocean views.
<iframe src="//www.youtube.com/embed/p76ia9U2w5k" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;NUEVAYoL&rdquo; &ndash; Bad Bunny
The Puerto Rican superstar brings energy and rhythm with &ldquo;NUEVAYoL.&rdquo; Blending Latin beats with modern hip-hop influences, the track delivers a vibrant sound that makes it ideal for dancing and summer parties.
<iframe src="//www.youtube.com/embed/_zOZls5NIr8" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;Manchild&rdquo; &ndash; Sabrina Carpenter
After dominating charts with &ldquo;Espresso,&rdquo; Sabrina Carpenter continues to keep listeners hooked with &ldquo;Manchild.&rdquo; The playful pop track combines catchy melodies with sharp lyrics, making it another standout addition to summer playlists.
<iframe src="//www.youtube.com/embed/GTLdJ-CM7TQ" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;High by the Beach&rdquo; &ndash; Lana Del Rey
Lana Del Rey appears again on this list for good reason. &ldquo;High by the Beach&rdquo; remains one of the most fitting songs to listen to while watching the waves and enjoying peaceful moments by the sea.
<iframe src="//www.youtube.com/embed/QnxpHIl5Ynw" width="560" height="314" allowfullscreen="allowfullscreen"></iframe>&nbsp;
The Soundtrack of Summer
From viral hits to timeless classics, summer playlists are always a mix of discovery and nostalgia. Whether you&rsquo;re relaxing on the beach, driving with friends, or enjoying late-night music sessions, these tracks bring the perfect soundtrack to the season.
Photo Credit: Lana Del Rey, Bruno Mars, Bad Bunny, and RAYE&rsquo;s official pages
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Trending Summer Songs You Should Add to Your Playlist

Egypt’s #1 destination for ALL THINGS MUSIC. Nile FM brings you News, Music Reviews, Music Videos, Celebrity Gossip, Live Music sessions and Egyptian Musicians.

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British-Egyptian actor Fady El Sayed has built an impressive international career, starring in acclaimed television series and films while maintaining a strong connection to his Egyptian roots. Now back in Egypt, the actor joins NileFM's Real Talk with Mickey and Nadine to discuss his career, recent projects, and what lies ahead. Best known for his performances in &ldquo;Doctor Who spin-off Class,&rdquo; &ldquo;Gangs of London,&rdquo; &ldquo;My Brother the Devil,&rdquo; and &ldquo;Sixteen,&rdquo; El Sayed is also making his mark in Egyptian drama alongside Yasser Galal in &ldquo;Lel Adala Wagh Akhar.&rdquo; During the interview, he reflects on his journey to acting, the challenges of rejection, working in Egypt, and the exciting projects still to come. His breakout performance as Mo in &ldquo;My Brother the Devil&rdquo; earned him a BFI Award nomination for Best Newcomer, launching a career that has continued to grow across both British and international productions. From Football Dreams to Acting Although acting eventually became his profession, El Sayed revealed that football was his first passion. "I'd always dreamed of becoming a footballer. I actually played semi-professionally." Growing up in London, football consumed much of his childhood, but his curiosity about film and television gradually led him in a different direction. "I used to watch films and think, 'I feel like I can do that,'" he recalled. His interest grew after taking part in school productions, including Grease and Guys and Dolls. Encouraged by classmates, he joined a local drama school, where an attached talent agency quickly spotted his potential. "My mum supported me through drama school, and after only a few months they signed me to the agency." Soon after, he landed his first professional audition. Landing His First Audition Remarkably, El Sayed's first-ever audition earned him a role in the Hollywood blockbuster World War Z alongside Brad Pitt. "It was my first audition, and because I was so young, my dad came with me. Looking back, it's definitely a flex." That opportunity confirmed he had chosen the right career path. Returning to Egypt Feels Like Coming Home While El Sayed has spent most of his life in the UK, Egypt has always remained close to his heart. "Being here on NileFM has made me nostalgic. I have so much love for Egypt." He explained that his parents made sure he and his siblings stayed connected to their roots by speaking Arabic at home and watching Egyptian television together while growing up in London. Now, working in Egypt's television industry feels like a full-circle moment. The Advice That Changed His Career One piece of advice has stayed with El Sayed throughout every role he's taken. "Less is more." He recalled a director encouraging him to stop trying so hard to perform. "She told me, 'The best actors don't look like they're acting.' That really stayed with me. Every performance now is about stripping everything back and keeping it as natural as possible." Rejection Is Part of the Journey Despite his success, El Sayed admitted rejection remains one of the hardest realities of acting. "I've had countless rejections," he said. "After my first film and award nomination, I thought everything would just keep getting bigger. It didn't." One of the most painful moments of his career came when he was cast in what he believed would be his dream project, a role connected to Black Adam during the COVID-19 pandemic. Everything had been approved, including his passport application and visa process, before circumstances beyond his control changed everything. "Two days before I was supposed to fly, my agent called and said they had to cast someone from America because the US Embassy wasn't processing visas." The news left him devastated. "I felt like my dream had been taken away." The disappointment affected him so deeply that he struggled to audition for weeks. However, shortly afterward, an opportunity arrived that reminded him why perseverance matters. An audition for Gangs of London landed in his inbox, eventually leading to one of the most significant roles of his career. Choosing Roles That Matter As his career has evolved, El Sayed says he has become increasingly selective about the characters he portrays. "In the beginning, you take the opportunities you can get," he explained. Now, however, he prefers roles that challenge stereotypes and allow him to tell meaningful stories instead of repeating familiar character types. Working in the UK vs. Egypt Having worked extensively in both countries, El Sayed appreciates the professionalism of British productions but believes Egyptian sets offer something unique. "The call sheets in the UK are extremely precise," he laughed. But beyond the schedules, he says Egyptian productions have a warmth that's difficult to replicate. "It feels more like a family." He also praised Egyptian filmmakers, singling out director Zena AbdelBaky among the best directors he has worked with in &ldquo;Walad Bent Shayeb.&rdquo; "Egypt has always been incredible when it comes to cinema and filmmaking." Genres He Still Wants to Explore Although his r&eacute;sum&eacute; already includes drama, action, and crime, El Sayed says there are still genres he'd love to experience. "I'd love to do science fiction," he said. "And I'd love to do a romantic comedy. I've never done one before." What's Next? Among the projects he's most excited about is the upcoming series &ldquo;The Wanted Man,&rdquo; starring Hugh Laurie. "I finished ADR before coming to Egypt, so we're close to the end of post-production," he revealed. Calling it one of the projects he's proudest of, El Sayed says he's excited for audiences to finally see what's next in his career. With international productions, Egyptian television, and new genres still on his wish list, the British-Egyptian actor continues to build a career that bridges two worlds while staying true to his roots.
Photo Credit: Fady El Sayed's official page&nbsp;
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Fady El Sayed Opens Up About His Acting Journey, Working In Egypt, And Upcoming Projects

Entrepreneur and content creator Matthew Kerolos will join Basmah on Brain Busters tomorrow, Monday 29 June 2026, from 10:00 to 11:00 Cairo time (07:00&ndash;08:00 GMT), for an interview about his move to Egypt and his work highlighting the country&rsquo;s entrepreneurs.
Through his content, Kerolos travels across Egypt meeting business owners and founders, giving them a platform to share their stories and showcasing the country&rsquo;s growing entrepreneurial sector. His storytelling focuses on the people behind new projects and the challenges they face.
Tune in to Nile FM from 10:00 Cairo time (07:00 GMT) as Basmah speaks to Matthew Kerolos about content creation, entrepreneurship, and the stories shaping Egypt&rsquo;s business sector.

Matthew Kerolos Joins “Brain Busters” To Talk Entrepreneurship In Egypt

Nile FM's Guests

The US dollar is trading at EGP 49.60 for buying and EGP 49.70 for selling, according to the latest figures released by the National Bank of Egypt (NBE) on Thursday, 9 July 2026.
Among other major currencies, the British pound is trading at EGP 66.39 for buying and EGP 66.74 for selling, while the euro stands at EGP 56.62 for buying and EGP 56.90 for selling. The Chinese yuan is trading at EGP 7.29 for buying and EGP 7.31 for selling.
In the Gulf region, the UAE dirham remains relatively stable at EGP 13.49 for buying and EGP 13.53 for selling.
Exchange rates are closely monitored by businesses, investors and consumers, as movements in the Egyptian pound can affect import costs, investment decisions and wider economic activity.
<a href="https://ibb.co/v423MWqB"><img src="https://i.ibb.co/QvsPxVQc/Exchange-Rates-87.png" alt="Exchange-Rates-87" border="0" /></a>&nbsp;
Photo Credit: Freepik (Magnific)
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Exchange Rates | US Dollar Trades at EGP 48.60 Against Egyptian Pound – 9 July 2026

Egypt is set to experience hot and humid weather during the daytime across most parts of the country on Thursday, 9 July 2026, while southern regions will continue to see very hot conditions, according to the Egyptian Meteorological Authority (EMA) in a post on its official Facebook page. Nighttime weather is expected to remain warm and humid nationwide.Humidity levels are forecast to increase the perceived temperature by 1 to 3 degrees across the country. The EMA also expects low clouds to form over scattered areas of the northeastern coasts, the Nile Delta, Greater Cairo, and the Canal cities. These clouds may produce light, intermittent drizzle in isolated areas. There is also a slight chance (around 30%) of light rain over parts of the northwestern coastal governorates and the northern Nile Delta, with showers expected to occur intermittently throughout the day. In addition, moderate wind activity is forecast across most regions, particularly during the evening and nighttime hours, with wind speeds ranging between 30 and 40 km/h. These winds are expected to make the weather feel slightly more comfortable despite the high humidity. Along the Mediterranean coast, wind activity may affect sea conditions, especially on the beaches of Marsa Matrouh, El Alamein, Alexandria, Baltim, and Port Said. Wave heights are expected to range between 1.5 and 2 meters.
<a href="https://ibb.co/jv3jp2MD"><img src="https://i.ibb.co/4Z40QGTp/Egypt-Weather-45.png" alt="Egypt-Weather-45" border="0" /></a>
Photo Credit: Freepik (Magnific)

Egypt Weather | Humidity Rises As Winds Sweep Across The Country– 9 July 2026

The FIFA World Cup 2026 quarter-finals are officially set following the conclusion of the Round of 16, with the tournament entering its decisive stage as the race for the trophy intensifies. Football fans can look forward to four blockbuster quarter-final clashes, taking place from 9 July to 12 July (Cairo Time, GMT+3). Quarter-final Fixtures &bull; France vs Morocco &ndash; Thursday, 9 July, 11:00 pm &bull; Spain vs Belgium &ndash; Friday, 10 July, 10:00 pm The winners of these two matches will face each other in the semi-finals. &bull; Norway vs England &ndash; Sunday, 12 July, 12:00 am &bull; Argentina vs Switzerland &ndash; Sunday, 12 July, 4:00 am The winners of these two matches will meet in the other semi-final.
<a href="https://ibb.co/KjLV68k1"><img src="https://i.ibb.co/1fdRZ45S/Blue-and-White-Modern-Tournament-Bracket-A4-Document-8.png" alt="Blue-and-White-Modern-Tournament-Bracket-A4-Document-8" border="0" /></a> Road to the Final The quarter-finals will be played between 9 July and 12 July, followed by the semi-finals on 14 July and 15 July. Semi-final schedule: &bull; Tuesday, 14 July &ndash; 10:00 pm &bull; Wednesday, 15 July &ndash; 10:00 pm The third-place playoff will take place on Sunday, 19 July, at 12:00 am, before the FIFA World Cup 2026 Final kicks off later that day at 10:00 pm, where football's next world champion will be crowned. Photo Credit: FIFA World Cup&rsquo;s official page
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Infographic | FIFA World Cup 2026 Quarter-finals: Dates, Kick-off Times And Road To The Final

The Egyptian Football Association (EFA) has expressed its gratitude to supporters following Egypt&rsquo;s FIFA World Cup 2026 exit against Argentina, while raising concerns over refereeing decisions during the match.
In a statement shared on its official account, the federation thanked Egyptian fans at home and abroad for their support throughout the tournament, saying the national team had represented the country with &ldquo;honour, determination and courage&rdquo;.
The EFA also criticised the officiating during the defeat to Argentina, claiming that several refereeing decisions and the use of the Video Assistant Referee (VAR) system had raised concerns over the consistency and fairness of decisions made during the match.
The federation said football analysts and experts had also highlighted controversial incidents, adding that matches at the World Cup require the highest standards of transparency and officiating.
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FEFA%2Fposts%2Fpfbid0qRvBqC4EjpZBvRwkxLdZowFqwGWVW8gN3ZwaizEsg6ThekAdFHN2jeCji6RjUvMWl&amp;show_text=false&amp;width=500" width="500" height="250" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe>&nbsp;
&ldquo;Defending the rights and interests of the Egyptian national team is not a matter that can be ignored,&rdquo; the statement said, adding that every player and supporter deserved &ldquo;fairness, respect and equal application of the laws of the game&rdquo;.
The EFA said that, despite the disappointment of the result, its pride in the team remained unchanged, praising the players&rsquo; commitment and fighting spirit during the tournament.
The federation concluded by thanking supporters for their backing and said their continued support would help inspire efforts to build the future of Egyptian football.
Photo Credit: The Egyptian Football Association's official page

Egypt Football Association Responds After World Cup Exit Against Argentina

The US dollar is trading at EGP 49.27 for buying and EGP 49.37 for selling, according to the latest exchange rate figures released by the National Bank of Egypt (NBE) on Wednesday, 8 July 2026.
Among other major currencies, the British pound is trading at EGP 65.74 for buying and EGP 65.98 for selling, while the euro is quoted at EGP 56.16 for buying and EGP 56.40 for selling. The Chinese yuan is trading at EGP 7.24 for buying and EGP 7.26 for selling.
In the Gulf region, the UAE dirham remains broadly stable at EGP 13.40 for buying and EGP 13.44 for selling.
Exchange rates are closely watched by businesses, investors and consumers, as changes in the value of the Egyptian pound can influence import costs, investment decisions and broader economic activity.
<a href="https://ibb.co/G49bWK6r"><img src="https://i.ibb.co/dwtzPdTH/Exchange-Rates-85.png" alt="Exchange-Rates-85" border="0" /></a>
Photo Credit: Freepik (Magnific)
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Exchange Rates | US Dollar Hits EGP 49.37 For Selling In Egypt – 8 July 2026

Egypt is set to experience hot and humid conditions across most parts of the country during the day on Wednesday, 8 July 2026, while southern areas will continue to see very hot weather, according to the Egyptian Meteorological Authority (EMA).
Warm and humid conditions are also expected overnight in many areas.
Humidity levels are forecast to rise by one to three degrees nationwide, making temperatures feel higher than the actual recorded readings. In Greater Cairo, temperatures are expected to reach a maximum of 35&deg;C.
The EMA said low clouds may form over parts of the northern coast, the Nile Delta, Greater Cairo and the Canal cities. Some areas could see light, scattered drizzle, although it is not expected to disrupt daily activities.
Winds are expected to become occasionally active across much of the country, reaching speeds of between 30 and 45 km/h. The winds may help ease the heat, particularly during the evening and overnight.
Along the Mediterranean coast, including Marsa Matrouh, El Alamein, Alexandria, Baltim and Port Said, stronger winds are expected to produce moderate waves of between 1.5 and 2.25 metres. The conditions could affect beach activities and marine operations.
<a href="https://ibb.co/Q3DrBhsQ"><img src="https://i.ibb.co/jPJgKq7f/Egypt-Weather-44.png" alt="Egypt-Weather-44" border="0" /></a>
Photo Credit: Flickr&nbsp;

Egypt Weather: Cairo Set For 35°C As Heat And Humidity Continue – 8 July 2026

The FIFA World Cup 2026 Round of 16 concludes on Tuesday, 7 July, with two exciting knockout matches still to be played. As the tournament moves closer to the quarter-finals, fans are also saying goodbye to another football icon after Cristiano Ronaldo and Portugal were eliminated. Earlier in the Round of 16, football fans witnessed another major upset as Brazil, led by Neymar, suffered a 2-1 defeat to Norway, ending Neymar's final World Cup campaign. Today's Matches
<a href="https://ibb.co/DgLk3sB4"><img src="https://i.ibb.co/3YkWtGx1/Copy-of-Blue-White-Yellow-Modern-Football-Match-Schedule-Instagram-Post-19.png" alt="Copy-of-Blue-White-Yellow-Modern-Football-Match-Schedule-Instagram-Post-19" border="0" /></a> Football fans have two Round of 16 matches to look forward to on Tuesday, 7 July (Cairo Time, GMT+3): Egypt vs Argentina&ndash; Tuesday, 7 July, 07:00pm Switzerland vs Colombia &ndash; Tuesday, 7 July, 11:00pm
<a href="https://ibb.co/B2SMkLzt"><img src="https://i.ibb.co/YBqsg2R3/Blue-and-White-Modern-Tournament-Bracket-A4-Document-6.png" alt="Blue-and-White-Modern-Tournament-Bracket-A4-Document-6" border="0" /></a> Cristiano Ronaldo's World Cup Journey Comes to an End Portugal's World Cup campaign came to an end after a 1-0 extra-time defeat to Spain national football team in the Round of 16. The decisive goal was scored by Mikel Merino, ending Portugal's hopes of lifting the World Cup trophy. The defeat also marked the end of Cristiano Ronaldo's World Cup career, bringing the curtain down on one of the greatest international careers in football history. Although Ronaldo leaves the tournament without a World Cup title, his legacy as one of football's greatest players remains firmly intact. USA Eliminated The United States men's national soccer team were eliminated after a 4-1 defeat to Belgium national football team. With the exits of the United States, Canada, and Mexico, all three host nations have now been eliminated from the tournament before reaching the quarter-finals. Belgium will face Spain in the quarter-finals on 10 July in a highly anticipated clash. Photo Credit: Egypt National Team&rsquo;s official page

World Cup 2026: Tuesday's Round Of 16 Matches As Cristiano Ronaldo Bows Out

The US dollar is trading at EGP 48.77 for buying and EGP 48.87 for selling, according to the latest exchange rates released by the National Bank of Egypt (NBE) on Tuesday 7 July 2026.
Among other major currencies, the British pound is trading at EGP 65.23 for buying and EGP 65.49 for selling, while the euro is trading at EGP 55.71 for buying and EGP 55.94 for selling. The Chinese yuan is trading at EGP 7.17 for buying and EGP 7.20 for selling.
Among Gulf currencies, the UAE dirham is trading at EGP 13.26 for buying and EGP 13.30 for selling.
Exchange rates are closely monitored by businesses, investors and consumers, as fluctuations in the Egyptian pound can influence import costs, investment decisions and broader economic activity.
<a href="https://ibb.co/jkHTdQXQ"><img src="https://i.ibb.co/yFVXDZjZ/Exchange-Rates-83.png" alt="Exchange-Rates-83" border="0" /></a>&nbsp;
Photo Credit: Freepik (Magnific)
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Exchange Rates | US Dollar Trades At EGP 48.77 Against Egyptian Pound – 7 July 2026

Egypt is set to experience hot and humid weather during the day across much of the country, becoming very hot in the southern regions, while warm and humid conditions are expected overnight, according to the Egyptian Meteorological Authority (EMA) forecast for Tuesday 7 July 2026.
Humidity is expected to increase, making it feel 1&ndash;3C warmer than the recorded temperatures.
There is a slight chance (around 20%) of light rain over parts of Halaib and Shalateen at times during the day.
Winds are expected to be active at times, reaching speeds of 30&ndash;40km/h across various parts of the country. Stronger winds are also forecast along the beaches of Marsa Matrouh, El Alamein, Alexandria, Baltim and Port Said, with wave heights of 1.5 to 2.25 metres.
There is also a slight chance of low cloud developing over scattered areas of the North Coast, the Nile Delta, Greater Cairo and the Suez Canal cities. These clouds may bring light drizzle to isolated areas, although no significant impacts are expected.
<a href="https://ibb.co/8nb4rjL7"><img src="https://i.ibb.co/fV9GkCzx/Egypt-Weather-43.png" alt="Egypt-Weather-43" border="0" /></a> Photo Credit: Freepik (Magnific)
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Egypt Weather | Hot And Humid Conditions Across The Nation – 7 July 2026

The FIFA World Cup 2026 continues to produce one of the tournament's most unpredictable editions, with several traditional football powerhouses already eliminated. As the knockout stage continues, fans are witnessing surprise results, dramatic exits and the emergence of new contenders for the trophy.
Today's Fixtures
<a href="https://ibb.co/PZmpTF5D"><img src="https://i.ibb.co/MD2T8ZRB/Copy-of-Blue-White-Yellow-Modern-Football-Match-Schedule-Instagram-Post-18.png" alt="Copy-of-Blue-White-Yellow-Modern-Football-Match-Schedule-Instagram-Post-18" border="0" /></a>&nbsp;
Football fans have two Round of 16 fixtures to look forward to on Monday, 6 July, and in the early hours of Tuesday, 7 July (Cairo time, GMT+3):
Portugal vs Spain &ndash; Monday, 6 July, 10:00pm USA vs Belgium &ndash; Tuesday, 7 July, 3:00am
 Norway Reach The Quarter-finals
&nbsp;<a href="https://ibb.co/b5xt9JsM"><img src="https://i.ibb.co/PGRkHQcv/Blue-and-White-Modern-Tournament-Bracket-A4-Document-5.png" alt="Blue-and-White-Modern-Tournament-Bracket-A4-Document-5" width="716" height="403" border="0" /></a>
One of the tournament's biggest surprises came as Norway defeated Brazil 2-1 to secure a place in the quarter-finals.
Despite a goal from Neymar, Brazil's World Cup campaign came to an end, while Erling Haaland starred once again for Norway. The striker has now scored seven goals in four FIFA World Cup matches, drawing level with Lionel Messi and Kylian Mbapp&eacute; in the race for the tournament's Golden Boot.
Norway will face England in the quarter-finals on 12 July.
Neymar's World Cup Legacy
According to ESPN, Neymar became only the second Brazilian men's player, after Pel&eacute;, to score in four different FIFA World Cups. He also ended his international career as Brazil's all-time leading goalscorer with 80 goals. Only Cafu has made more appearances for the Sele&ccedil;&atilde;o, with 142 caps compared with Neymar's 130.
England Secure Quarter-final Spot
England also booked their place in the quarter-finals with a 3-2 victory over Colombia.
Jude Bellingham scored twice before Harry Kane added the winner to seal the victory. England will face Norway on 12 July for a place in the World Cup semi-finals.
Photo Credit: FIFA World Cup's official page&nbsp;

World Cup 2026: Today's Fixtures And Brazil's Shock Exit

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News

They may have lost to Argentina, but they won the hearts of millions of Egyptians. Throughout the FIFA World Cup 2026, Egypt&rsquo;s national team showed how determination, commitment and teamwork can inspire a nation. By reaching the Round of 16 for the first time in Egypt&rsquo;s FIFA World Cup history, the Pharaohs created lasting memories and gave supporters plenty to celebrate. Here are some of the moments that defined Egypt&rsquo;s tournament. Eight goals in five matches The Pharaohs recorded the longest scoring streak in Egypt&rsquo;s FIFA World Cup history, scoring eight goals across five matches.
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FEFA%2Fposts%2Fpfbid0WP3DzoQLRZBHQLxr7ywZ6MfHs9fs6w9JvTemQafKoeJnKSYAQXWD7E49VLEYhzg8l&amp;show_text=false&amp;width=500" width="500" height="333" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe> Changing expectations Before the FIFA World Cup 2026, many Egyptians simply hoped to see their national team qualify for the tournament. Following this campaign, expectations have grown, with many supporters believing Egypt can one day challenge for the World Cup. The Haissem Hassan story Haissem Hassan&rsquo;s decision to represent Egypt after previously playing for France at youth level highlighted the value of engaging with dual-nationality players of Egyptian heritage. His inclusion could encourage more eligible players based abroad to represent the Pharaohs in the future. Remembering the Palestinian people Head coach Hossam Hassan said moments of celebration should not overshadow the suffering of the Palestinian people. Following Egypt&rsquo;s victory over Australia, Palestinian flags were visible during the celebrations, reflecting a message of solidarity. Mohamed Salah&rsquo;s leadership Mohamed Salah once again demonstrated his importance to the national team. Throughout the tournament, he frequently prioritised creating opportunities for his team-mates rather than pursuing individual accolades. His leadership on and off the pitch helped inspire the squad, while many supporters are already looking forward to seeing him lead Egypt again at the FIFA World Cup 2030. Standing against racism During the match against Argentina, head coach Hossam Hassan made a crossed-arms gesture in opposition to racism. The Egyptian Football Association later defended the team&rsquo;s position in an official statement, saying: &ldquo;A number of football experts and specialist analysts, both locally and internationally, have highlighted controversial and influential refereeing incidents during the match. This underlines the importance of maintaining the highest standards of integrity, fairness, and transparency in match officiating, particularly in a competition of the stature and significance of the FIFA World Cup 2026.&rdquo;
<iframe style="border: none; overflow: hidden;" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FEFA%2Fposts%2Fpfbid0qRvBqC4EjpZBvRwkxLdZowFqwGWVW8gN3ZwaizEsg6ThekAdFHN2jeCji6RjUvMWl&amp;show_text=false&amp;width=500" width="500" height="498" frameborder="0" scrolling="no" allowfullscreen="allowfullscreen"></iframe> A celebration of Egyptian culture The national team&rsquo;s celebrations attracted attention as players brought music, joy and Egyptian culture to the streets, creating memorable scenes for supporters at home and abroad. Mostafa Shobeir shines Goalkeeper Mostafa Shobeir enjoyed an outstanding tournament, becoming only the fourth goalkeeper in FIFA World Cup history to save two penalties in a single edition of the competition. Giving youth a chance One of Hossam Hassan&rsquo;s most praised decisions was giving 18-year-old Hamza Abdelkarim an opportunity with the senior national team. The experience could prove to be an important step in the youngster&rsquo;s development. They gave everything From the players and coaching staff to everyone working behind the scenes, the Egyptian national team gave everything throughout the tournament. Although their FIFA World Cup campaign ended in the Round of 16, they exceeded expectations, inspired a nation and showed that Egyptian football can compete on the world&rsquo;s biggest stage.
Photo Credit: Egypt Football Association&rsquo;s official page

Egypt National Team: The moments That Defined An Unforgettable FIFA World Cup 2026

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The National Bank of Egypt (NBE) is celebrating its 128th anniversary on 25 June 2026, marking more than a century of growth since its establishment in 1898 and reaffirming its position as a cornerstone of Egypt&rsquo;s banking sector. From becoming the first bank to issue banknotes in Egypt and serving as the country&rsquo;s central bank until 1960, to leading major national development projects and embracing digital transformation, NBE&rsquo;s journey mirrors the evolution of Egypt&rsquo;s modern economy. Today, the bank remains Egypt&rsquo;s oldest commercial bank and one of its most influential financial institutions, serving millions of customers while continuing to expand its digital capabilities and international reach. A Banking Giant at the Heart of Egypt&rsquo;s Economy Over the past 128 years, NBE has grown into the largest bank in Egypt by assets, deposits, loans, branch network, and number of employees. As of 2024, the bank operates 679 branches, offices and banking units nationwide, supported by a wide network of ATMs and point-of-sale terminals, making it one of the most accessible financial institutions in the country. NBE accounts for 74% of the credit card market and 40% of debit cards in Egypt, and has financed about 24% of Egypt&rsquo;s foreign trade. Digital Transformation Driving the Future While NBE&rsquo;s history stretches back more than a century, its focus is firmly on the future. Digital innovation has become a central pillar of the bank&rsquo;s strategy as it seeks to meet changing customer expectations and accelerate financial inclusion. Through platforms such as Al Ahly Net and NBE PhoneCash, customers can now complete a wide range of banking transactions remotely, reducing the need to visit branches and enhancing convenience. The bank has also introduced mobile branches equipped with modern digital solutions, extending banking services to communities across Egypt and supporting efforts to broaden access to financial services. As digital banking continues to grow, NBE has invested heavily in cybersecurity, data protection, and accessibility. Initiatives include Touch Cards and ATMs designed for visually impaired customers, reflecting its commitment to inclusive banking in line with international standards. Expanding Beyond Egypt&rsquo;s Borders Alongside its digital transformation efforts, NBE has continued to strengthen its international footprint, connecting Egyptian businesses and customers to global markets.
The bank operates subsidiaries in the United Kingdom and Sudan, including NBE Juba in South Sudan, as well as a branch in New York. This year, NBE marked 28 years as the only Egyptian bank operating in the United States. A major milestone came in October 2025 when NBE announced the soft opening of its first branch in Saudi Arabia, becoming the first Egyptian bank to establish a branch in the Kingdom on Feburary 2026. The move marked another step in the bank&rsquo;s regional expansion strategy and reinforced its growing presence in key international markets.&nbsp;
The bank&rsquo;s global operations are further supported by an extensive network of correspondent banks spanning Europe, North America, Africa, the Far East and the Gulf region. Connecting Egyptians Around the World NBE continues to play a leading role in facilitating remittances from Egyptians living abroad through its international banking network and partnerships with money transfer companies, fintech firms and financial institutions worldwide. The bank&rsquo;s global connectivity has helped strengthen financial links between Egypt and its expatriate communities while supporting foreign currency inflows and cross-border financial services. Looking Ahead As the National Bank of Egypt marks 128 years since its founding, the institution is celebrating not only a rich history but also a future shaped by innovation, digital transformation and international expansion. By combining its long-standing banking heritage with continued investment in technology, security and global connectivity, NBE is positioning itself to remain at the forefront of Egypt&rsquo;s financial sector for decades to come.&nbsp;
Photo Credit: The National Bank of Egypt's official page&nbsp;

National Bank Of Egypt Celebrates 128 Years Of Growth, Innovation And Global Expansion

Content creator and AI systems architect Farah Khaled stepped into the studio with Basmah on &ldquo;Brain Busters&rdquo; today, sharing her insights on mindset, opportunities and what it really takes to &ldquo;get a seat at the table&rdquo;.
Farah opened the conversation by explaining her perspective on earning a place in any professional space, noting that being in the room means wanting to be heard, to inspire and be inspired, and to learn from people while offering something valuable in return.
Finding opportunities
Reflecting on her own journey, she highlighted that opportunities often arrive unexpectedly, requiring constant awareness and readiness. She revealed that she landed her current role through Instagram, emphasizing the importance of actively seeking out paths, working hard and staying creative to recognize moments of luck when they appear.
To build that luck, she encouraged optimism and openness, explaining that stepping out of one's comfort zone is essential for growth. She urged listeners not to be afraid of taking risks or trying new things, stressing that creating your own luck stems directly from action and courage. According to Farah, curiosity remains one of the most vital traits for success, and she underscored the value of listening, learning from others and continuously developing oneself, even when starting out without strong industry connections.
Building confidence
Addressing the secret to confidence, Farah explained that feeling nervous in new environments is entirely natural. However, she advised adopting a &ldquo;fake it till you make it&rdquo; mindset until that confidence becomes genuine and self-assuredness develops over time.
This goes hand-in-hand with staying proactive; she spoke about the importance of initiative, explaining that being observant and solving problems without being asked is key to standing out in any workplace or creative environment.
AI and human intelligence
Turning her attention to artificial intelligence, the systems architect noted that while AI can perform a vast array of tasks, it cannot replace human emotional intelligence. She added that AI is a powerful tool, but human insight remains essential to how it is deployed.
She concluded by explaining that her parallel work in content creation is driven by self-expression, engagement and a desire to connect authentically with audiences, stressing that consistency is ultimately the most critical factor for success in any field.
Farah&rsquo;s insights highlight a central message; success is not defined by where you start, but by how consistently you show up, stay curious and create opportunities through action, mindset and persistence.

Farah Khaled On “Brain Busters” | How To Get A Seat At The Table And Build Success

Egypt&rsquo;s Ministry of Health and Population has approved a policy providing free first-time natural childbirth for women in public hospitals across all governorates, according to an official statement.
The decision, endorsed by Health Minister Khaled Abdel Ghaffar, applies to hospitals operating within the ministry&rsquo;s therapeutic institution hospitals and is aimed at improving maternal and child healthcare services while easing financial pressure on families.
Officials say the move is part of a wider strategy to encourage natural childbirth in uncomplicated cases, citing its medical benefits for both mothers and newborns. The ministry also highlighted concerns over unnecessary caesarean sections and their associated risks, saying the policy supports safer and more appropriate delivery methods.
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The ministry added that hospitals involved are equipped to handle deliveries in line with national quality and safety standards, with trained medical teams and necessary medical equipment in place.
The programme will be implemented nationwide, ensuring equal access across all Egyptian governorates. Authorities described the initiative as part of ongoing efforts to strengthen healthcare provision, particularly in women&rsquo;s health services, and to reinforce the role of preventive and safe maternal care in the public health system.
Photo Credit: Egyptian Ministry of Health and Population&rsquo;s official page
&nbsp;

Egypt Health Ministry Announces Free First-time Natural Births In Public Hospitals

Egyptians continue to hold senior positions across key international institutions, reinforcing their presence in global decision-making bodies.
Most recently, UN Secretary-General Ant&oacute;nio Guterres appointed Egypt&rsquo;s Rania Al-Mashat as Executive Secretary of the UN Economic and Social Commission for Western Asia (ESCWA), marking another milestone in Egypt&rsquo;s representation within the UN system.
The appointment reflects a broader trend of Egyptian leadership across United Nations agencies and related international organisations.
Below are some of the most prominent Egyptians serving, or who have served, in senior UN roles:
<a href="https://ibb.co/Pn4fjbm"><img src="https://i.ibb.co/gpwB9Xj/Clean-and-Minimal-Blue-and-White-Beach-Album-Release-Social-Feed-Static-Ad-4.png" alt="Clean-and-Minimal-Blue-and-White-Beach-Album-Release-Social-Feed-Static-Ad-4" border="0" /></a>&nbsp;
Rania Al-Mashat &ndash; Executive Secretary of ESCWA
Yasmine Fouad &ndash; Executive Secretary of the UN Convention to Combat Desertification (UNCCD)
Khaled El-Enany &ndash; Director-General of UNESCO
Ghada Waly &ndash; Executive Director of the UN Office on Drugs and Crime (UNODC) and Director-General of the UN Office at Vienna (UNOV); the first woman to lead UNODC
Mahmoud Mohieldin &ndash; UN Special Envoy on Financing the 2030 Sustainable Development Agenda
Majed Abdel Fattah &ndash; Ambassador and Permanent Representative of the Arab League to the United Nations
Photo Credit: Rania Al-Mashat&rsquo;s official page

Infographic | Egyptians in Key Leadership Roles At The United Nations

AI exploded into the mainstream, and now everyone&rsquo;s stuck on one question; is it here to kill creativity, or just give it a serious boost?
The Tools Are Already Here
ChatGPT from OpenAI, Adobe Firefly, Midjourney, they&rsquo;re no longer &ldquo;coming soon.&rdquo; Writers, designers, and musicians are using them daily. Briefs that used to take hours get knocked out in minutes. A track idea you&rsquo;d sit on for days can be mocked up before your coffee gets cold. The tech is fast. The debate is faster.
From Threat to Teammate
A lot of creatives are changing the game; AI isn&rsquo;t the enemy, it&rsquo;s the new collaborator. Producers are using it to test weird sounds they&rsquo;d never try otherwise. Content creators lean on it to beat blank-page panic or tighten a messy first draft.
Grimes basically set the tone for this mindset. She told fans to go ahead and use AI versions of her voice in their music, just split the royalties if it makes money. No lawsuits, no drama. Just, &ldquo;Let&rsquo;s see what happens.&rdquo;
&nbsp;But then there&rsquo;s the other side. Those viral AI tracks with &ldquo;Drake&rdquo; and &ldquo;The Weeknd&rdquo; last year? Neither artist stepped in a booth. It blew up the whole conversation around consent, identity, and who actually owns a sound.
The Copyright Mess
This is where it gets tense. AI models train on massive amounts of existing work; songs, scripts, paintings, and photos. A lot of it is copyrighted. Most of it was used without permission.
That&rsquo;s why the lawsuits keep coming. The Writers Guild of America drew a hard line during the strikes: AI can&rsquo;t write your screenplay. Human writers stay in control.
Illustrators and photographers are saying the same thing. If your art was used to teach a machine that now generates images in your style, and you weren&rsquo;t asked or paid, that&rsquo;s a problem.&nbsp;
So What&rsquo;s Happening in Egypt?
&nbsp;Cairo&rsquo;s creative scene is already testing the waters. Open TikTok or Instagram and you&rsquo;ll find young Egyptian producers dropping AI-assisted beats, designers using it for quick edits, and digital artists experimenting with new styles.
&nbsp;For a lot of them, AI isn&rsquo;t scary. It&rsquo;s leverage. In a digital economy where speed and volume matter, being able to pitch three solid concepts before noon instead of one by Thursday is a game-changer.
The questions we&rsquo;re still figuring out: Who&rsquo;s teaching people how to use these tools well? Are agencies, labels, and studios ready for how fast this is moving? And if access isn&rsquo;t equal, who gets left behind?
We&rsquo;ve Been Here Before
Every major creative tool started with panic. Photoshop was going to kill photography. Auto-Tune was going to kill real singers. Drum machines were going to kill drummers.
One analyst told the BBC: &ldquo;Every innovation in creative tools starts with fear. Then we realize it just expands what&rsquo;s possible. The human part doesn&rsquo;t disappear, it just moves.&rdquo;
AI can generate, remix, and suggest all day. But it doesn&rsquo;t get obsessed with a weird idea at 2 am. It doesn&rsquo;t have taste. It doesn&rsquo;t have a point of view or a story it needs to tell.
Bottom Line
So maybe the question isn&rsquo;t &ldquo;Can AI be creative?&rdquo;
It&rsquo;s &ldquo;Can we stay creative enough to use it right and make sure it doesn&rsquo;t use us?&rdquo;
The balance between human imagination and machine help? That&rsquo;s where the real story is right now. And it&rsquo;s moving fast.
Photo Credit:&nbsp;Freepik&nbsp;

Is AI Replacing Creativity or Supercharging It? How AI Tools Are Changing Music, Art, and Everyday Life

Egypt&rsquo;s Minister of Health and Population, Khaled Abdel Ghaffar, has announced the launch of a nationwide medical and ambulance plan for Eid al-Fitr 2026, aimed at ensuring readiness across the health system during the holiday period.
The ministry said more than 700 government hospitals have increased emergency preparedness, with emergency departments and operating theatres functioning around the clock as travel and public gatherings rise.
Ambulance Services and Rapid Response
The plan includes enhanced deployment by the Egyptian Ambulance Authority, with around 3,000 ambulances operating across governorates and an additional 1,200 vehicles positioned at key locations.
Ambulances have been stationed near main roads, public squares, mosques, Eid prayer areas, parks, and other gathering points. Twenty-seven emergency rooms are linked to a central control centre to enable real-time monitoring and dispatch, while regional officials oversee high-traffic areas.
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Focus on Major Roads
Authorities say priority has been given to major routes, including the coastal road between Damietta and Matrouh, the Cairo-Alexandria desert road, the agricultural road, as well as routes in South Sinai, the Red Sea, and Upper Egypt.
More than 600 fixed and mobile ambulance points have been deployed along these roads to allow rapid response to accidents.
Hospital Preparedness
Hospitals have also increased capacity in emergency and intensive care units. Around 250 facilities have been designated as primary referral centres on highways, supported by 54 rapid response teams for large-scale incidents.
Blood banks have been supplied with an additional 40,000 units, and medical stocks have been reinforced to meet potential demand.
Public Health Measures
The preventive medicine sector has intensified inspections of more than 35,000 food outlets, including sweet shops, restaurants, hotels, parks, and public transport hubs.
Around 1,200 inspection teams have been deployed to monitor compliance with health and safety standards.
Monitoring and Public Guidance
A central operations room will operate круглосуточно to monitor implementation of the plan.
The ministry has also urged the public to follow health guidelines, with the hotline 137 available for medical enquiries and emergency assistance throughout the Eid holiday.
Photo Credit: The Ministry of Health and Population of Egypt&rsquo;s official page

Egypt Rolls Out Nationwide Health and Ambulance Plan for Eid

Nesma Mostafa, Head of MENA Higher Education Insights and Student Mobility at the British Council, joined Rob and Sally on &ldquo;The Big Fast&rdquo; this Tuesday to discuss the evolving landscape of higher education in Egypt and the MENA region. Airing from 8 to 10 AM, the conversation explored international collaboration, student mobility, and the benefits of transnational education for learners seeking global opportunities without leaving home.
Defining Herself as an Educator
Nesma shared her personal perspective on her role: &ldquo;So I&rsquo;m at the British Council, but how I define myself is as an educator, an education researcher. I&rsquo;ve been working in higher education for 15 years, which technically means research around higher education opportunities within the region, with the aim of informing the UK sector of these opportunities and then bridging, making connections, and building these relationships between the UK, Egypt, and beyond.&rdquo;
When asked why education is such a passion, she said, &ldquo;I&rsquo;ve always been a lifelong learner. Education is at the core of development, supporting people to find what they&rsquo;re meant to do and helping nations meet their goals. Knowledge is power, regardless of where it comes from.&rdquo;
What is Transnational Education?
The discussion then turned to transnational education (TNE). Nesma explained: &ldquo;Transnational education is when a university in one country offers a programme or a degree in another country, physically moving to meet students where they are. Instead of Egyptian students travelling to get a degree in the UK, the UK institution comes to Egypt and delivers that in-country through different models.&rdquo;
She highlighted the accessibility of this model: &ldquo;This increases access to international education for students who can&rsquo;t travel for personal, family, or financial reasons. You get the benefits of an international degree without ever having to leave home.&rdquo;
Models of Transnational Education
On international branch campuses: &ldquo;This is one of the independent models of transnational education where a university expands to a new country, offering the same programmes and teaching methods, and bringing its expertise into a new context. Students graduate with one international degree that is very similar to what they would receive if they studied abroad.&rdquo;
On joint degrees: &ldquo;Joint degrees are when two universities come together to develop a programme. You have international expertise alongside local knowledge, creating something relevant to students and their context. It&rsquo;s co-created, combining the strengths of both institutions into one degree accredited by both.&rdquo;
On digital learning: &ldquo;This could be fully online learning, where you&rsquo;re in Egypt studying at a university abroad, which is still transnational education. There are also blended models combining online and face-to-face learning, usually involving a local partner and an international partner. The international side may develop the virtual learning environment and resources, while local expertise ensures the content is contextualised. Exams, for example, may take place in Egypt, even if systems are hosted abroad.&rdquo;
Why Egypt is a Key Destination
Egypt has become the fourth-largest host country globally for UK transnational education programmes, with around 38,000 students enrolled. Nesma explained the appeal: &ldquo;Egypt has 3.8 million students in higher education, expected to grow to 5 million by 2030. There&rsquo;s strong demand, and universities in Egypt are keen to partner with international counterparts. Students trust UK institutions, and government strategies highlight internationalisation as a priority.&rdquo;
The Benefits for Students
The advantages extend beyond studying locally. Nesma highlighted global recognition and employability: &ldquo;You get a degree that can be used anywhere in the world without needing revalidation. Students also develop critical thinking, leadership, communication, and intercultural skills that are highly valued by employers.&rdquo;
She also emphasised the British Council&rsquo;s role: &ldquo;We work with governments, institutions, and learners. We help ensure supportive regulations, bring stakeholders together through networking, and guide students on accessing opportunities. Everything we do is research-driven to continuously improve partnerships.&rdquo;
Regional Collaboration through Deep Dialogues
Nesma discussed the recent regional Deep Dialogue in Cairo: &ldquo;Participants from 11 countries came together to learn from different models of transnational education. Mature ecosystems like Egypt shared insights with countries still developing their frameworks. We discussed regulation, quality assurance, and engaged directly with students to understand their experiences.&rdquo;
She added, &ldquo;These dialogues build a community of practice. Connections continue beyond the event, creating sustainable networks that support education across the region.&rdquo;
Looking Ahead
Nesma concluded with a forward-looking perspective: &ldquo;Successful models in more developed systems can help guide countries in earlier stages. At its core, this is about improving education, expanding opportunities, and empowering students to reach their potential while contributing to society. The British Council plays a key role in building the connections, understanding, and trust needed to make this ecosystem sustainable.&rdquo;
&nbsp;

Nesma Mostafa on Transnational Education: Bringing Global Degrees Closer to Egyptian Students

Every year, as Ramadan approaches, social media platforms are flooded with posts, discussions, and reviews about the season&rsquo;s most popular series. Fans eagerly share their favourite shows, sparking debates that highlight the diversity of tastes among viewers.
A Variety of Genres for Every Taste
Ramadan series dominate online conversations because everyone has their own preferences. Some viewers are drawn to action and thrillers, while others prefer light-hearted comedies or romantic dramas. This wide variety ensures there is something for everyone, keeping discussions lively and inclusive.
Social Media Amplifies the Experience
Social media plays a crucial role in shaping the Ramadan viewing experience. Fans use it to share reviews, recommend shows, and react instantly to plot twists, memorable performances, or funny scenes. It doesn&rsquo;t just reflect audience opinions; it influences them, helping certain series gain momentum and become cultural talking points.
However, this immediacy can have downsides. Spoilers often appear online before some viewers have had a chance to watch, causing disappointment or rushing people to catch up. The &ldquo;spoiler alert&rdquo; dilemma has become a recurring challenge, as social media&rsquo;s fast pace can sometimes take away the element of surprise that makes watching a series so enjoyable.
Beyond Entertainment: A Shared Cultural Experience
Ultimately, the combination of Ramadan&rsquo;s communal spirit and the rise of social media have turned TV series into more than just entertainment. They have become shared cultural experiences, where fans across the region engage, debate, and celebrate their favourite moments together, while also navigating the occasional spoiler.
Photo Credit: Freepik

Why Ramadan Series Take Over Social Media Every Year

Egypt&rsquo;s Minister of Health and Population, Khaled Abdel Ghaffar, has praised the humanitarian and medical achievements of the Magdi Yacoub Heart Foundation, highlighting its role in supporting the country&rsquo;s healthcare system and saving thousands of lives.
Speaking on behalf of Prime Minister Mostafa Madbouly, Abdel Ghaffar emphasized the importance of partnerships between the government and civil society organizations in strengthening healthcare services across Egypt.
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The minister described the foundation as a leading model of charitable medical work in the country and the region, pointing to the achievements of the Aswan Heart Centre. The centre combines advanced medical treatment with scientific research and has provided life-saving care to thousands of children and patients free of charge.
Abdel Ghaffar also noted the upcoming opening of the Magdi Yacoub Global Heart Centre, which is expected to expand access to advanced cardiac research and treatment in Egypt.
He described renowned heart surgeon Magdi Yacoub as a global example of dedication and humanitarian commitment, embodying the spirit of a &ldquo;humanitarian doctor.&rdquo;
For his part, Yacoub expressed appreciation for the government&rsquo;s support, saying the foundation&rsquo;s achievements are driven by a shared belief that everyone deserves access to life-saving treatment, regardless of financial ability. He added that the new Cairo research centre will represent a major step toward building a healthier future for upcoming generations.
Photo Credit: Cabinet of Egypt&rsquo;s official page

Egypt’s Health Minister Hails Magdi Yacoub Foundation for Life-Saving Cardiac Work

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Transmissions with Boris is a weekly 60-minute journey into the world of techno and tech-house, featuring expertly crafted DJ sets and immersive soundscapes. Hosted by Boris, an acclaimed resident at top U.S. clubs like Pacha NY and Space Miami. The show showcases his signature sound alongside sets from outstanding guest DJs. With award-nominated talent and a global club feel, Transmissions delivers cutting-edge dance music every week.
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DAYS like NIGHTS is a devoted artistic platform founded by renowned Dutch DJ and producer Eelke Kleijn. Since its launch in 2017 as a record label, DAYS like NIGHTS has been dedicated to presenting innovative, organic music from both established artists and emerging talent around the world.
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Days Like Nights With Eelke Kleijn 

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Your morning commute has never been this fun! An endlessly entertaining blend of games, news tidbits, and the latest hits, &ldquo;The Morning show&rdquo; is the best place to kick-start your morning. What you listen to in the morning can really set the tone of your whole day, and Rob &amp; Sally are here to make sure you are fresh and ready to conquer the day!

The Morning Show

Hip-Hop &amp; RnB &ldquo;FLAVAS!&rdquo; from the one and only DJ Feedo! With a master&rsquo;s degree in swag, Feedo will give your Friday the kick it needs to. Your weekly dose of all the newest hip-hop releases, the best old-school jams, East Coast/West Coast, Shack Town, the dirty South &amp; the Middle East just got a whole lot more flavorful with DJ Feedo!

Friday Night Flavas

Every Wednesday from 11 am to 1 pm, Nadine will be counting down the week&rsquo;s biggest 30 songs on the only official chart countdown in the nation &ldquo;Hit 30 Egypt&rdquo;
Find out whether your favorite song will make it to the #1 spot each week and how long it will stay there!

Hit 30 Egypt

Unlike any other show, Basmah will give you a variety of different segments throughout the weekdays for one hour! Basmah will keep you company with plenty of chat, fun, music &amp; games, along with all the latest entertainment news and much more!

Brain Busters

Every Monday and Wednesday from 3-4 pm, Feedo delivers the hottest chart-topping hit music, mixed back to back, nonstop! All the latest tracks for one hour straight, no interruptions! You know you&rsquo;re in good hands with Feedo and his stellar music taste!
&nbsp;

Mixalicious

AT40 gives you the inside scoop on everything &ldquo;Hollywood&rdquo; as well as counts down through the &ldquo;top 40&rdquo; songs on US charts! Hosted by the one and only Ryan Seacrest, this one is a can&rsquo;t-miss for our pop-culture-obsessed listeners who can&rsquo;t get enough of celebrity shenanigans!

American Top 40

DJ of the Week&nbsp;&ndash; Where Egypt&rsquo;s future DJs break through!
It&rsquo;s time to put the spotlight on Egypt&rsquo;s finest local talent with DJ of the Week&nbsp;on Nile FM! 60 minutes of handpicked sets, mixed by rising stars, spinning the sounds you should&nbsp;be hearing.
Think you&rsquo;ve got what it takes? Send us your best mix!&nbsp;
Submission Rules &amp; Guidelines for Guest DJ Sets:
&middot;&nbsp; Contains no explicit words
&middot; Mixed&nbsp;to professional standards
&middot;&nbsp;English language&nbsp;or instrumental music only
&middot; Duration between 55 minutes and 60 minutes
&middot;&nbsp;Exclusive unreleased sets only
&middot;&nbsp;&nbsp;MP3 or WAV format
We also need
&middot;Your&nbsp;DJ name, along with its pronunciation
&middot;&nbsp;Any social media links (Instagram, Facebook)
&middot; Any streaming platform links (SoundCloud, Mixcloud)
Email: djoftheweek@nrp.net.eg, and you could be next playing to Egypt&rsquo;s millions!

DJ of the Week

A curated playlist of the best tunes from the 90s &amp; the 2000s! Join veteran music man Simon Ramsden as he helps you bring your busy work week to a close and prepares you for the weekend&rsquo;s parties! Every Thursday, Simon&rsquo;s power hour aims to kickstart your weekend with an hour full of the best of all time and new tracks to make you feel good!

Feel Good Thursday

Step into a world of calm and culture with Nile Bazar with Safi. Featuring oriental-inspired music and thoughtfully curated lifestyle content, the show offers a serene backdrop for reflection, discovery, and an immersive taste of local flavor. Every Thursday from 11 AM to 1 PM, with a chance to catch it on Saturday later from 10 PM to 12 AM.
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Nile Bazaar

A him and her show where Mickey &amp; Nadine will talk about topics that interest us, that are trending, and that everyone can relate to. Two perspectives &amp; two preferences. Simply this show will be a place where people can listen to funny, interesting, and relatable&nbsp;topics, with his two cents and her takes. Music, movies, habits, career talk, pop culture, how-to, why, and why-not, did you know? and the list goes on and on which is what makes this show powerful. It&rsquo;s all about the now, the current, and the relevant with interesting talks about everything for everyone.

Real Talk

The FIFA World Cup is not only about football. It is also an opportunity to discover different cultures, traditions, and the unique ways nations celebrate their biggest sporting moments.
One celebration that has captured global attention during the 2026 FIFA World Cup belongs to Norway. Following their dramatic 3-2 victory over Senegal, Norwegian players celebrated reaching the Round of 32 in their first World Cup appearance since 1998 with a synchronised "rowing" routine that quickly went viral across social media.
A heartfelt moment After the final whistle, the Norwegian players gathered on the pitch and performed a coordinated rowing motion. As one teammate beat a drum, the rest pulled their arms back in unison, mimicking the movement of rowing a boat through the water.
The celebration began slowly before gradually building in intensity, with the entire squad rising together at the climax and erupting into cheers.
The Viking ship connection The celebration is inspired by Norway's Viking heritage and the legendary longships that once carried Viking warriors and explorers across the seas. The rowing movement resembles a Viking crew paddling a ship, creating a powerful visual link between modern Norwegian football and one of the country's most recognisable historical symbols.
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Fans take the stage The celebration has not been limited to the football pitch. Norwegian supporters have embraced the rowing routine, performing it in public spaces across the world. Videos have shown fans recreating the celebration on escalators, in New York City subway stations, and even in the middle of Times Square.
Why it went viral The tradition resonated with fans because it combines football passion with national identity. Inspired by Norway's seafaring past, the celebration connects today's national team with centuries of Norwegian history. The simple yet visually striking routine has made it easy for supporters to join in, helping it spread rapidly online.
Who were the Vikings? According to historians, the Vikings were Scandinavian people from what are now Norway, Denmark, and Sweden who lived between the eighth and eleventh centuries. Known as Norsemen, they were famous for their exploration, trade, and seafaring skills, travelling across Europe and beyond in their iconic longships.
Haaland's influence Norway's success on the pitch has also been driven by Erling Haaland, who starred in the thrilling victory over Senegal. Haaland scored twice in the 3-2 win, including a crucial goal shortly after half-time to restore Norway's lead. Senegal fought back through Isma&iuml;la Sarr, but Norway held on to secure qualification for the knockout stage.
The match also carried an emotional element, as Haaland's father, Alf-Inge Haaland, who represented Norway at the 1994 World Cup, was seen celebrating his son's achievement from the stands.
Norway's World Cup journey Norway opened their World Cup campaign with an impressive 4-1 victory over Iraq before defeating Senegal 3-2 to secure a place in the Round of 32.
The team currently sits second in Group I behind France, with both nations on six points. Norway's final group-stage match against France on 26 June will determine who finishes top of the group. Meanwhile, Iraq and Senegal remain without a point and will battle to avoid finishing at the bottom of the standings.
Final thoughts Norway's rowing celebration has become one of the most memorable moments of the 2026 FIFA World Cup so far. By blending football success with a tribute to Viking heritage, the team has created a tradition that resonates far beyond the pitch, giving fans around the world a glimpse into Norwegian culture while celebrating a historic World Cup campaign.
Photo Credit: Fotballandslaget&rsquo;s official page

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