When Billie Eilish said &ldquo;I tried to breathe but my head is underwater&rdquo;, she wasn&rsquo;t just singing it &mdash; she was living it.
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To celebrate the anniversary of &ldquo;HIT ME HARD AND SOFT&rdquo;, her critically acclaimed 2024 release, it&rsquo;s only right we rewind to one of the boldest (and most unhinged) album photo shoots we&rsquo;ve seen in recent memory.
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Just one day after the 2024 Grammy Awards, Eilish spent nearly seven hours submerged in a 10-foot-deep water tank, fully suited in black &mdash; and weighted down &mdash; to stay underwater. No nose plug. No gimmicks. Just pure artistic dedication.
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It wasn&rsquo;t a metaphor. It was the mood.
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The image, which became the album&rsquo;s cover, perfectly captured the suffocating emotional tension that pulses through every track on &ldquo;HIT ME HARD AND SOFT&rdquo;. Raw, introspective, and deliberately unsettling, the album redefined what it means to be vulnerable in pop &mdash; and Eilish made sure the visuals matched.
&nbsp;<iframe title="Billie Eilish - Behind the HIT ME HARD AND SOFT Album Cover" src="https://www.youtube.com/embed/qgtKTROxzCI" width="1310" height="737" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
In an interview with Stephen Colbert, Billie admitted the shoot was &ldquo;uncomfortable,&rdquo; but called it &ldquo;worth it,&rdquo; adding that the entire concept was her own. She wanted the image to physically reflect the heaviness of the record &mdash; the feeling of drowning in your own mind, heart, and past.
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And honestly, who else would commit this hard and make it look effortless?
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The album dropped in May 2024 and quickly became a fan-favorite, marking a sonic evolution for the 22-year-old artist and pushing boundaries of sound, lyricism, and &mdash; clearly &mdash; visuals.
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So here&rsquo;s to the girl who held her breath, literally and artistically, and gave us a record that hit exactly as promised: hard and soft, all at once.

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