Photo Credit: National Council for Childhood and Motherhood Official Facebook page
Dr. Sahar El Sonbaty, President of the National Council for Childhood and Motherhood (NCCM), has praised the creators of Lam Shamsia for their bold approach in addressing sensitive social issues that often remain hidden. She highlighted the series’ impact in raising awareness about family struggles, violence, and child protection.
In an official statement, El Sonbaty acknowledged the show’s powerful message, commending its creators for portraying “truths, not just stories” and for crafting a drama with “a clear impact, resonating with families across the nation.” She stressed that the series has played a crucial role in “sounding the alarm” on issues that require urgent attention.
El Sonbaty also called for immediate action, urging society to report cases of abuse and violence. She emphasized the importance of recognizing harm, educating children, and fostering awareness. She encouraged the public to use NCCM’s helplines, 16000 and 15115, to report violations against children and women, reassuring that the lines are available to offer legal and psychological support.
Praising the professionalism and dedication of emergency response teams, El Sonbaty stated that these services operate “with professionalism and courage” to protect vulnerable individuals.
Concluding her remarks, she expressed deep appreciation for the Lam Shamsia team, recognizing their contribution to using art as a tool for social change: “High-quality art and creativity… a truth acknowledged by all. All appreciation and respect… to the Lam Shamsia team.”
By tackling these urgent issues, Lam Shamsia has positioned itself as more than just entertainment—it has become a catalyst for awareness and change in Egyptian society.