Founder of Narrative PR Summit, and managing director of "CC Plus", and "Flair Magazine", Lamia Kamel, and co-founder and CEO of MO4 Network, Amy Mowafi, were Nile FM's guests on "The Big Breakfast Show" with Rob Stevens &amp; Sara Asfoury to discuss the Narrative PR Summit happening this October in Soma Bay, Red Sea.
Narrative Summit is an initiative that aims to create a platform fostering leadership and collaboration with various institutions and partners positioning and promoting the nation brand of Egypt. The initiative was first launched in the form of an international, locally managed PR conference in 2016 by CC Plus, a multi-disciplinary corporate communications firm, with real case studies and an in-depth understanding of the market provided by the industry key experts and opinion leaders &ndash; the first conference of its kind to take place in Egypt.&nbsp;
What Is The Main Concept Behind the Narrative PR Summit of 2023?
&ldquo;The whole idea of Narrative Summit is to try to contribute to the nation brand of Egypt through storytelling, through highlighting leadership, and all those progressive success stories, and giving recipes to how to put Egypt back on the map when it comes to investment, tourism, art, culture, and all of those soft power pillars.&rdquo;
Lamia added, &ldquo;But this edition is special because it comes after Covid&hellip; and so many things have changed and I think coming back was very important. After Covid, we stopped, so we have 3 years of not doing the Narrative. Every year we would say we want to do it, we want to go back, but we had nothing we need to tell. We had to wait to craft the right message, to bring in the right people, and see where Egypt is at globally, how the world sees us, and what we want to say, and who we want to show off on the stage.&rdquo;
&ldquo;So I think that whatever we are doing, although it may look like something that everybody does, but it actually has an impact, because we actually make people listen, and we think of ourselves as a team, that we bridge the gap between the private sector and the government because we are able to speak both languages and we know what every part is looking for, so we are trying to accommodate each.&rdquo;
When asked about the contributions of MO4 Network to advancing the objectives and the messages of the summit forward this year, &ldquo;This is not the first time that Amy supports Narrative. She has been on the stage since 2018 I think&hellip; Amy is a spectacular woman, I mean she&rsquo;s ambitious and driven. She does her job and she does it so well. She has this discipline and commitment to the country, and I think her commitment to Egypt and her love for Egypt is awesome and inspiring. And as a woman, to be able to penetrate this community and this very masculine-driven place and to prove herself and to do something different and to stay in the realm is very inspiring. So her as a person and MO4 as a company together I believe were the perfect match for Narrative Summit.&rdquo;
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The Role of MO4 In The Narrative Summit&nbsp;
When Amy was asked about the role of MO4 in this edition of Narrative Summit, Amy replied &ldquo;When we founded MO4, a little while back in 2010, we found it with the very clear objective to tell the stories of the people, the places, and the movements shaping Egypt&hellip; I grew up in England and I was told to have incredible pride in my history, in my heritage, but the stories that we are all told about Egypt are ancient&hellip; but what has historically always been lacking when it comes to Egypt storytelling to the world are the stories of our contemporary culture and about these amazing talents doing incredible things that really shape our present and will shape our future across the industries as Lamia mentioned, in arts, culture, film, entrepreneurship, and music. And so we set up all of our platforms in order to tell those stories and to spotlight those stories. And we really believe in what Egypt is and what Egypt can be.
So in terms of the values that are in the core of what we do, the Narrative Summit&rsquo;s own brand values and Lamia&rsquo;s own personal passions are so aligned with that.&rdquo;
Amy highlighted that one of the many things that are going to be &ldquo;especially special about this year&rsquo;s Narrative Summit is talking about human connection, oftentimes that real magic happens in the in-between spaces, the spaces where things are unplanned.&rdquo;
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