<p>Founder of Culturvator Art d' Egypte, Nadine Abdel Ghaffar, was Nile FM guest on &ldquo;The Big Breakfast Show&rdquo; with Rob Stevens &amp; Nadine Hisham.</p>
<p>Art D&rsquo;Égypte was established by the French-Egyptian curator Nadine Abdel Ghaffar as a privately owned multidisciplinary firm that aimed to support Egyptian arts and cultural initiatives. The company soon became a powerhouse on the Egyptian cultural calendar with diverse initiatives across many disciplines.</p>
<p>Art D&rsquo;Égypte&rsquo;s flagship event is its iconic yearly exhibition in a historic Egyptian location to shed light on the country&rsquo;s abundant cultural heritage and connect the art of Egypt&rsquo;s past with that of the 21st century.</p>
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<p><strong>What&rsquo;s your take on the substantial turnouts of experts and professionals from diverse backgrounds in this year&rsquo;s Summit?</strong></p>
<p>&ldquo;This is very important because it bridges the gap between the government and the private sector as most of these initiatives are public-private partnerships. As I can speak for myself, when we started Art d&rsquo;Egypt, it was parallel with the Ministry of Tourism and Antiquities because this is at the core of what they do. So getting all these international VIPs whether Angela Misoni, Dior the CEO of Dior, Lewis Hamilton, or Pharrell Williams. All of this was done because they came to the Art d&rsquo;Egypt exhibition. As a result, the Dior Fashion Show Story was born, which also got so much attention internationally, [tourism-wise, and money-wise] as a lot of money came into the country. &nbsp;&nbsp;</p>
<p>On the other hand, our yearly exhibition also attracts a number of international collectors and of course public figures from around the world. The PR value was insane; it was almost 10 million dollars a year just from one exhibition.</p>
<p><strong>Dior Fashion Week</strong></p>
<p>&ldquo;Dior Fashion Week, we kind of kept it a secret because we have worked on it for over a year and the cat came out of the bag only a couple of months before the fashion show</p>
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<p><strong>How effectively combined art and tourism through the organization of the Forever Is Now Exhibition?</strong></p>
<p>&ldquo;The first edition was in 2021. We were sure it was going to be a success because, I mean the pyramids are a world heritage site so it does not belong to the Egyptians only, it belongs to the world. It is a token of hope and humanity&hellip; That was the idea behind involving a lot of international artists. Actually, JR was the first artist that came to mind because he did the pyramids at the Louvre and we have on the advisory board the director of the Louvre, Paris and I was like &ldquo;Would you please connect me to JR&rdquo;? She did actually send an email and the team thought it was a scam [saying] they&rsquo;re crazy, they&rsquo;re asking me to go to the real pyramids.&rdquo;&nbsp;</p>
<p><strong>The Success Of Art d&rsquo;Egypt</strong></p>
<p>&ldquo;All the artists were blown away as it was everyone&rsquo;s dream and there was a real dialogue between the artist and the monument. It&rsquo;s not like I put a concert there or something that has nothing to do with the heritage. And this is what made it close to people&rsquo;s hearts because it is a way of democratizing art and this is our main mission in Art d&rsquo;Egypt and Culturvator, to have it [art] available for everyone, not just a few privileged collectors who understand what art is all about. It is really there for the public.</p>
<p>Everyone interacted with the artwork and resonated with it. We had half a million visitors in less than a month. Last year, we had 800,000 visitors. It is insane, even globally, to have a public exhibition visited by so many people from all walks of life.</p>
<p>Was the exhibition Forever Is Now pivotal for the Art d&rsquo;Egypt Foundation?</p>
<p>&ldquo;It was the beginning of creating Cultivator, which is a global consultancy because we believe that this is a case study and it became a case study to a lot of countries in our region. Our mission is to carry this everywhere, the minute we started involving the world, it automatically became a global exhibition on a much higher level.</p>
<p>From day one in 2017, when we had our first tiny exhibition at the Egyptian Museum at Tahrir Square. Izabella Gani, Louis Bourgeois, and Prince Charles Foundation, all these people came to Egypt to see our art and the transcendence of our heritage. The cool part is that we don&rsquo;t stop at that, we have exhibitions in Downtown Cairo&hellip; For the first time, we are taking over the Citadel, which is a second heritage site under historic Cairo because in 2019 we had one in El Moez Street&hellip;</p>
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<p><strong>Could you tell us more about the artists participating in this year&rsquo;s Forever Is Now Exhibition and the organizations that have supported this initiative?</strong></p>
<p>&ldquo;This year we have 14 artists, which is the biggest edition so far. The difference this year in the curatorial direction is that it&rsquo;s a trilogy between the artist, the pyramids, and the viewer, so the viewer is really a protagonist and a part of this whole experience.</p>
<p>We have amazing artists, UAE: Azza Al Qubaisi, Saudi [Arabia]: Rashed Al Shashai, Bahrain: Rashid Al Khalifa, and Stephan Breuer from France.&rdquo;</p>
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